Chapter 18 AssignmentX ion.com/hm.tpx vities can target many difterent audiences

Question

Chapter 18 AssignmentX ion.com/hm.tpx vities can target many difterent audiences, and offer many different inducements. In this exercise, eil you know the strategies and tactics of sales promotion. Roll over the items to read the hint item to the correct spot on the chart for the activity and the target audience that the activity is otivate Advertising Push money (spift) Sales staf Consumers Point-of-purchase Slotting allowance Local advertisers Retailer materials Creative Option Activity Audience Paying Walmart $35,000 to provide prime shelf space in every store for Xtra, a new sugar substitute. Geneva, a men 's clothing store, provides a $15 "rew ard" for every tie their employees sell when a customer buys a shirt. Shark Beach wear knows that the shops where the ir products are sold know how to best advertise their products. So for every swimsuit sold, Shark sends $5 to help pay for ads. Gametime Sports sends a life-size cardboard age of several NBA stars to place next to their products in stores. Each cardboard im age has small shelves to display their productes

Explanation / Answer

1) Paying Walmart $35,000 to provide prime shelf space in every store for Xtra, a new sugar substitute- activity is slotting allowance and audience is retailers. According to retailers who are in support of the charged fee, it is charged to efficiently allocate scarce retail space, mitigate product failure risk, it makes manufacturers to signal their expectations form the product and many more

2) Geneva, a men’s clothing store, provides a $15 “reward” for every tie their employees sell when a customer buys a shirt.activiy is push money(spiff) and audience is sales staff.A spiff is bonus money paid to salespeople for meeting a specific sales goal. Manufacturers of products often provide spiffs. A spiff is also referred to as push money.

3) Shark Beachwear knows that the shops where their products are sold know how to best advertise their products. So for every swimsuit sold, Shark sends $5 to help pay for ads.the activity is advertising allowance and the audience is local advertisers.it is the Discount offered by a manufacturer or supplier (the principal) to a wholesaler or retailer to cover local advertising or merchandising expenses for the principal's products.

4) Gametime Sports sends a life-size cardboard image of several NBA stars to place next to their products in stores. Each cardboard image has small shelves to display their products.activity is Point-of-purchase materials and audience is consumers

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