Which of the following statements is FALSE? a. Promotions are capable of accompl

Question

Which of the following statements is FALSE?

a.         Promotions are capable of accomplishing more than a single objective.

b.         Different promotion techniques achieve different objectives depending on the specific

            form of promotion.

c.         Sales promotion tools may support advertising efforts by reinforcing a brand’s image.

d.         Consumer-oriented promotions cannot leverage trade support.

e.         All consumer-oriented promotion techniques provide consumers with rewards.

Explanation / Answer

The answer is given below:

e. All consumer-oriented promotion techniques provide consumers with rewards.

The consumer oriented promoted techniques will not provide rewards to all the customers, as the company always have unique customer to promote their brands.

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