MARKETING QUESTION. 1. In a market structure, serve small segments unreached by

Question

MARKETING QUESTION.

1. In a market structure, serve small segments unreached by the larger firms a. market challenger b market follower c. market leader d market nachers 2. A discovers solutions customers did not ask for but to which they keenly respond, hence, are the proactive market driving firms anticipative marketer a. b c, d. competitive marketer creative marketer responsive marketer 3. Among the market follower strategies, takes the leaders' products and improves them, choosing to sell to different markets. a. adapter b cloner imitator d. all of the above

Explanation / Answer

1)d. market nichers: Market nichers produce highly customized products or services catering for a narrow market.

2) a.Anticipative marketer: An anticipative marketer identifies a latent need and creates a solution to which the customer readily responds.

3) a. Adaptor: An adaptor chooses to improve the leader's product and then sell them to different markets.

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