Write a 4–6-paragraph analysis of SOUTHWEST AIRLINES internal environments, as w
ID: 381814 • Letter: W
Question
Write a 4–6-paragraph analysis of SOUTHWEST AIRLINES internal environments, as well as the interrelationships among its internal businesses.
Internal Environment: Using your SWOT analysis, analyze SOUTHWEST AIRLINES internal environment for the conditions and factors that influence its activities and choices, including its business strategies. The internal environment includes:
Human resources—staff, volunteers, board members, target population.
Physical resources—location, building, equipment, funding for resources (grants, funding agencies, other sources of income).
Activities and processes—programs run, systems employed.
Past experiences—building blocks for learning and success, reputation in the community.
Strength
Low cost price leader in the market of airline and gain comparative advantage.
Diversified management and most efficient in handling crises.
Low cost carrier has southwest airlines.
Simple and affordable fair structure.
Option for customer to change reservation.
Weakness
Few morning flights offered
No flights to international destinations
Most employees belong to a union
Only one class of seating is offered – coach
Booking flights is not available except directly through Southwest Airlines
It does not offer frills such as airport lounges, videos on board, etc.
Opportunities
Wide range of industrial opportunities available in the market.
Business travel option are available at long scale.
Consumer desired values.
Development and innovation of a product.
Threats
Political effects
On-line ticket reservation system by the competitors.
Problem related to the legal obligations.
Decrease in air travel demand
Territorial activities
Technology development and innovation.
Strength
Low cost price leader in the market of airline and gain comparative advantage.
Diversified management and most efficient in handling crises.
Low cost carrier has southwest airlines.
Simple and affordable fair structure.
Option for customer to change reservation.
Weakness
Few morning flights offered
No flights to international destinations
Most employees belong to a union
Only one class of seating is offered – coach
Booking flights is not available except directly through Southwest Airlines
It does not offer frills such as airport lounges, videos on board, etc.
Opportunities
Wide range of industrial opportunities available in the market.
Business travel option are available at long scale.
Consumer desired values.
Development and innovation of a product.
Threats
Political effects
On-line ticket reservation system by the competitors.
Problem related to the legal obligations.
Decrease in air travel demand
Territorial activities
Technology development and innovation.
Explanation / Answer
The airline company is specified only towrads internal environment. The fators of internal environmerment are human resources, physical resources, past experiernces ,etc.,The business process of the organization is critically analyzed through SWOT analysis in which the identification of strenghts , weakness , oopurtunities and threats. The company for the effectiver working can be performed by using thre strenghts and oppurtunities we can reduce the weakness and threats through a process of systematic planning.
The oppurtunities of the airline company made the process of rendering the services by offering the cost fare of air fare at cheaper rates,diverisified management,fair structures are praticeds in the organization.Theses stengths promote and provide oppurtunities to thje company by availabilty of service in the labour market, certain pan of action, costomer deversified values helps to improvre the organization effectively using the internal environment factors.
The company also results in the process of coping up with waerkness through effective utilization of resources, grivance redrsal by the customers,no frequent flyiung of flights on board results in less working of the organization. The company also suffers with the bases of threats like political influence,compietators among the samre nature of group of organizations, legal obligations,etc.
In order to fullfil the the above SWOT analysis in the internal part of the organization the allotment and utilixzation of human resources should be developed.Competent employees should be assigned to match the various strenghts.The development of human resources deals a with physical resources which shows location of plant, internal behaviour.It also provides a way to arrange the financial resources.This shows that the activties strenghtens through different organization .The implementation of the SWOT is not only confined to present but also for futher action. Any decision which is found to be taken through SWOT then, the decision should be taken from past experiences.
Therefore the airlines working depends on the rectification of SWOT analysis that results in development of the organization which are improved through the implementtaion internal environmental conditions.
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