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The PEST scan can be used by vendors (sellers) in an industry to identify curren

ID: 3821422 • Letter: T

Question

The PEST scan can be used by vendors (sellers) in an industry to identify current and emerging factors which drive customer demands and requirements for technologies, products, and services. Once the relevant market factors are identified, vendors can use this information to develop their strategies for meeting current and future demands for products and services.

In this debate, you will choose one PEST factor and argue as to why this is the most important source of customer requirements for IT security solutions (products or services). Present your argument in a 3 to 5 paragraph position paper. Your audience is a group of technical and non technical managers who are attending a monthly meeting to learn more about the cybersecurity / IT Security Industry.

The PEST factors are:

Political-Legal factors (e.g. laws & regulations, cybercrime, cyber terrorism)

Economic factors (e.g. availability of trained workforce, discretionary income or profitability of purchasers, availability of venture capital or credit for business startups)

Socio-cultural factors (privacy concerns, pervasiveness of computers and digital devices, digital divide, “hacker” culture)

Technological factors (product lifecycles, cloud computing, Internet of Things, etc.)

Post your position statement as a reply to this topic. Provide in-text citations and references

Explanation / Answer

The factor I am choosing is Political Legal Factors.

They play a very vital role in helping the vendors to decide which products are good to go in the market and which are not. Having studied about the product and the current activities going on in the market related to the product, one can easily identify rhe risks a product is gonna suffer from when launched. The various aspects studied under this include the various laws and the regulations which need to be followed before launching the product. It should meet the international standards and must not damage the environment. Having studied about the carious crimes going on should be taken care of. This study helps the manufaturer to design certain policies which can keep their products safe and away from such unauthorised things. The cybercrime abd cyber terrorism is increasinf with time. The proper study regarding that can help the manufacturer to protect their products from such scenarios. So on and all one can easily say that this PEST factor is very useful for the vendors to identify what is to be launched in the market and what not.

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