Share at least one fun fact with the class. These may be informative, unusual, o

Question

Share at least one fun fact with the class. These may be informative, unusual, or just plain 'weird'. You may want to share a story/video/ photo of a failed product, or even predict the demise of an existing product on the market today. This is for fun, so here’s your chance to show your ingenuity. You may present just one, or several facts – it doesn’t matter. Present the product or concept you are featuring, and describe any textbook marketing theory at work. Please reply to your colleagues’ posts with substantive comments, which you can count towards the written requirements.

Explanation / Answer

Chevrolet Nova

Chevrolet introduced a car called Nova in 1962. This car did well in the United States but was not so popular in Latin America.

This was because 'Nova' in spanish means 'no go' which is not an effective name for a car.

Hence, we see here how International Marketing may be affected in the absence of market segmentation and the same product that works in one country may not be acceptable in another.

eg. McDonald's does not have any Beef burger options in the many outlets in India

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