1. Male website The style on the men’s segment is appealing to them through exhi
ID: 382726 • Letter: 1
Question
1. Male website
The style on the men’s segment is appealing to them through exhibition of masculine colors like black and grey. It depicts men on rocky and elevated surfaces thus underpinning strength and masculinity. Also, in order to appeal to men’s nature, it has endorsers like Paul Pogba who is labeled as predator to show how Adidas products are designed to help users to master control (Adidas Inc, 2017).
2. Femele website
The women’s segment displays most of women’s perceived colors such as pink and white. There are special selections of clothing that fit the style of women such as dresses and skirts. In addition, there are clothes that suit the women's physical needs like sports bra. It also displays items like “Barricade Classic Bounce Shoes” aimed at showing how the products are designed to suit women’s needs for agility and offer control that they may inherently be lacking. Despite the differences in aspects like style, the two segments seem to have similarities when it comes to customer relationships.
3. What has the company learned about market segments and market targets?
Analysis of its website and the contents on its appeals to male market segment and female market segment shows that it has learned that market segmentation and market targeting is based on behavioral, demographic, and psychographic factors. It thus employs differentiated targeting strategy aimed at targeting males and females who are passionate about sports and fitness. In both the male and female segments, it has showcased multi-brand portfolio designed to give them a competitive edge. The brand portfolio covers both the consumer and sports segment(Adidas Inc, 2017). This kind of segmentation and targeting means that it has learned that both segments among males and females are important in supporting their overall ambition. Therefore, it seeks to engage and inspire people of both genders in an effort of harnessing the power of sports and leisure in their lives.
Explanation / Answer
The company has designed its website for each segment differently. On a men's website the frequency of visit will be more of the male gender. By advertising male related products it gives them more opportunity to seel these products as these website is visited by their target segment.
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