Windows/en DELI natractieRs: This quiz consists of beth Meltiple Cheice ed True/

Question

Windows/en DELI natractieRs: This quiz consists of beth Meltiple Cheice ed True/Palse queatione. Using a pencil dade 'he.corre e' answer unto year Scraneon Sheets. For the Tree/False questions shad.-A-t" True and B-for False Chapter I Case: Wait Disne F10 The Walt Disney Company recenstiy announced thas it will be implemonting fiem advertising rales on its eiaion channes, radio stations, and its Web sites Disney will ban all ads for junk food on its media networks, hoping to get kids to cat bettr by removing the temptation of junk food advertising. The new rules will make Disney a pioneer in reiengslzing the farce of advertising on consamer behavior. Disney will evaluate a company's broad efferings beyond the specific product it hopes to advertise on one of Disney's channels Gaps t Products sach as Kraft's Caperi Sun and Oscar Meyer Lunchables do not seet Diseey's mrition standards Capri Sun has too much siger, and Lanchables has high sodium contont. Cereal with more than 10 grams of supur on a meal with more th. 600 calories will not-eet·utrition standards .nd canot be advertised. Companies lik e McDonalds, which is involved in the advertising imitiative as part of its support for First Lady Michelle Obamas campaign to curb childhood obesihy, may not make Disney's cut. The rales take effect in 2015, and until then, Disney hopes that with the desire to koep lids interested in their products through advertising, companies will reformulate prodacts to meet nutrition standards. Disney's New Diet for Kids No More Junk Food Ads," Yahoo, June 5,2012, httpiace yahoo.com/newsidisneys- diet-kids-no-more-junk-food-ads-222602295 html (Accessed March 25, 2013) TRUE/FALSE I. Disney's decision to implement new rules banning junk food advertisements suggests a societal marketing orientation The junk food companies that want to advertise on Disney's television channels likely have a sales orientation. 3. The type of advertisements a company chooses to broadcast on its television stations is inconsequential because 2. marketing does not play a very large role in society

Explanation / Answer

1.

Societal marketing refers to the marketing done by keeping the societal long term interests in mind. The idea of not showing any junk food in its advertisement can be thus, referred to as a societal marketing orientation.

Hence, the given statement is true.

2.

Disney channel possess a very huge number of viewers especially kids. Kids are more attracted to junk foods. Thus, showing of advertisement by the junk food companies shows their sales orientation.

Hence, the given statement is true.

3.

Marketing plays a very important role in society. It effects society very deeply. Marketers should make advertisements after thinking very critically. A good advertisement can increase the customers whereas a bad advertisement (intentionally or unintentionally) can lead to huge losses for a company.

Thus, the given statement is false.

4.

Advertisement are only made to market the products and hence, to earn maximum profits.

The more the advertisement, the more will be the customers.

Hence the given statement is true.

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