1) deals with the company\'s current business and involves adapting a firm to ta
ID: 383142 • Letter: 1
Question
1) deals with the company's current business and involves adapting a firm to take advantage of opportunities in its constantly changing environment A) Long-range planning; strategic planning B) Short-range planning; long-range planning C) Annual planning; long-range planning D) Strategic planning; short-range planning E) Environmental scanning; strategic planning 2) Which of the following is the final step in the strategic planning process? A) defining the company mission B) setting company objectives and goals C) designing the business portfolio D) planning marketing and other functional strategies E) identifying the company's culture 3) A() defines a business in terms of satisfying basic customer needs. A) market-oriented mission statement B) product-oriented mission statement C) technology-oriented mission statement D) environment-oriented mission statement E) strategic plan 4) Revlon has clearly defined its "mission" of selling lifestyle and self-expression. In orde the firm to launch its strategic plan, the mission needs to be turned into detailed guide each level of the company A) strategies B) tactics C) product mixes D) supporting objectives E) promotional tools 5) Paul Pierce is busy working with other managers evaluating the products and busin making up their company. Paul is engaged in A) defining the company's mission statement B) preparing a business portfolio C) portfolio analysis D) marketing planning E) marketing control involves two steps: andExplanation / Answer
Ans:
1) Option A
Long range planning ; strategic planning.
Long range plans deals with companies current business and strategic plans are developed to define the objectives of organization and actions necessary to achieve the organization goals .Hence strategic plans help in identifing opportunities and adapting a constantly changing environment.
2) Option D
Planning marketing and other functional strategies
The final stage of strategic planning process is developing growth strategies.Hence in this case planning marketing and other functional strategies fall under final stage of strategic planning process.
3) Option A
market-oriented mission statement
A market-oriented mission statement focuses on customers and satisfying customers needs.
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