30) Many nmajor purchases result in or discomfort caused by postpurchase confnli

Question

30) Many nmajor purchases result in or discomfort caused by postpurchase confnli discom A) need recognition B) cognitive dissonance C purchase decisions D) legitimization E) dissatisfaction 31) Marketers call the decision-making unit of a buying organization the A) business buyer C) supplier-development centre D) buying system E) buying centre 32) Which of the following best describes market target? A) dividing the market into smaller, meaningful groups of customers B) a promise to a group of customers C) evaluating and identifying a meaningful group of customers to serve D) creating a unique offering to provide customer value E identifying a clear and distinct place in the customer's brain that the brand or company occupy 33) Which of the following best describes differentiation? A) dividing the market into smaller, meaningful groups of customers B) a promise to a group of customers C) evaluating and identifying a meaningful group of customers to serve D) creating a unique offering to provide customer value E) identifying a clear and distinct place in the customer's brain that the brand or company occupy 4) Thereto segment a market. A) is one single best way B) is no single way C) is not a most effective way D) are limited ways E) are four ways 35) Marketers of automobiles, financial services, and travel are most likely to use which following types of segmentation? A) gender B) life cycle C) D) usage rate E) benefits sought occasion

Explanation / Answer

30) Many major purchases result in dissatisfaction, hence the answer is E.

31) This unit of an organisation is called the Buying Centre, hence the answer is E.

32) Evaluating the segment of the market which will be best to serve is the target market, hence the answer is C.

33) Market differentiation is defined as the process of distinguishing a product or service from the others. Hence the answer is D.

34) There are lots of ways to segment markets like age, geographically, demographics, gender, occupation, buying power. Hence the answer is B.

35) These are all products which generate more revenue based on usage. Hence the answer is D.

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