Blue Ocean Strategy Create the EliminateReduceRaiseCreate Grid (ERRC analysis) a
ID: 3832943 • Letter: B
Question
Blue Ocean Strategy
Create the EliminateReduceRaiseCreate Grid (ERRC analysis) and describe which factors Salesforce.com eliminated, reduced, raised, and created against traditional CRM offerings to
provide unprecedented buyer value at low cost. Following is what the grid will look like. The factors that you enter in the grid are the same ones that you identified in response to Question 10 and also you show in your strategy canvas.
Explanation / Answer
Competing Factor
Action
Explanation
Security
Raised
Security raised because your organization must be enabled for API access.security maintain the data and hide the data.
Tracking
created
Track everything in Salesforce, preferable using Cases. Keep the list updated and bring it in to your manager during your one-on-ones. Hold regular meetings with your sales managers to get their opinions on new features too.
Customer Loyalty
Raised
Customer loyalty is the key to profitability. The reason is simple. It costs more–geometrically more–to acquire a new customer than to keep a current one. Multiple things to keep customer loyalty: a) Define a unique niche and become the customer's expert on it. b) Help the customer build the customer's own business. c) Provide absolutely impeccable service after the sale d) Achieve a perfect job of delivering what you've promised.
Platform
Created
Build your own bussiess on a single,secure, scalable platform that’s easy to customize & upgrade anything without breaking. Extend your power to sell, service & market with pre-integrated apps on AppExchange , the world’s largest business marketplace with salesforce.
Mobility
Raised
Help employees move faster and be more productive with the Salesforce1 Mobile App. Close deals, service customers, track marketing, and even collaborate and share files on any device — all from a single, integrated mobile app.
Community
Created
Share experiences and expertise with one of the largest, most passionate communities of people, partners, and developers, all brought together and driven by a common goal: blazing a trail for, and right alongside, their customers.
Consistency
Maintained
multiple touch points for the potential customer with your organization, it is imperative that everyone on your team speaks with one voice. Break that rule and there is potential for confusion in the sales cycle. And if you don’t recover quickly with clarifications, this could lead to disengagement and loss of the deal.
Competing Factor
Action
Explanation
Security
Raised
Security raised because your organization must be enabled for API access.security maintain the data and hide the data.
Tracking
created
Track everything in Salesforce, preferable using Cases. Keep the list updated and bring it in to your manager during your one-on-ones. Hold regular meetings with your sales managers to get their opinions on new features too.
Customer Loyalty
Raised
Customer loyalty is the key to profitability. The reason is simple. It costs more–geometrically more–to acquire a new customer than to keep a current one. Multiple things to keep customer loyalty: a) Define a unique niche and become the customer's expert on it. b) Help the customer build the customer's own business. c) Provide absolutely impeccable service after the sale d) Achieve a perfect job of delivering what you've promised.
Platform
Created
Build your own bussiess on a single,secure, scalable platform that’s easy to customize & upgrade anything without breaking. Extend your power to sell, service & market with pre-integrated apps on AppExchange , the world’s largest business marketplace with salesforce.
Mobility
Raised
Help employees move faster and be more productive with the Salesforce1 Mobile App. Close deals, service customers, track marketing, and even collaborate and share files on any device — all from a single, integrated mobile app.
Community
Created
Share experiences and expertise with one of the largest, most passionate communities of people, partners, and developers, all brought together and driven by a common goal: blazing a trail for, and right alongside, their customers.
Consistency
Maintained
multiple touch points for the potential customer with your organization, it is imperative that everyone on your team speaks with one voice. Break that rule and there is potential for confusion in the sales cycle. And if you don’t recover quickly with clarifications, this could lead to disengagement and loss of the deal.
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