LP3 Assignment: The Changing American Values Directions: Write a 2-3 page paper

Question

LP3 Assignment: The Changing American Values

Directions: Write a 2-3 page paper summarizing the impact of changing American values on marketing. Discuss the demographics of American society, and the changing subcultures within the United States. Explain the marketing strategies based on households, the consumer socialization process and the marketing strategies directed at children. Use the APA 6th edition formatting guidelines below.

Your paper must follow these APA 6th edition formatting guidelines:

Double-spaced

12 point Times (Times New Roman) font

1 inch margins

Include a title page and a reference page (title and reference pages will not count in page total)

Use at least two scholarly sources, properly cited reference materials

Writing is clear and easy to read and uses proper spelling, grammar, and punctuation.

Explanation / Answer

Title: Changing of American Values of marketing strategies

Introduction:

Marketing is the key aspects to regulate in business. The company profits are depending on the correct way of placing promotions of its products in the market. Certain aspects are highly beneficial for doing promotions of company products among the market. The most important areas are the social platform, which influenced the customer,’s very often to get the detail information about the products that are coming on the market. From online social promotions, it will be easier to know customer demands, as across the world people are connected through social media so it will be easier for the company also to highlight its brand across the globe and to target the potential customers more effectively (Smith, 1956 ). While doing marketing, there is always a clause of competitiveness, companies all around the globe always stand to do better than others. As marketing is the place where the customer may confuse to buy the actual brand products, so as to make them understand and give the knowledge it is necessary to manufacture good quality products and sell them in the market as per the economy of that place. These factors will help the organization to bring the good business profit and to sustain it for a longer time.

Structures of marketing:

Target market comes from the sense of Demographics, Geographic, and Psychographic which are discussed below:

Demographics are the statistical implementations which are necessary to be done before placing or promoting any organizations products in the market. From the statistical point of view, it is necessary to focus all the areas and groups that can be targeted or has the demand for that product into that group. If a suitable analysis and efficient planning of the process is maintained then it can be a good and better way to promote the brand in the market by demographics (Grönroos, 1983). The brand products will also be sold in the market if correct approaches are made before product promotions. For children’s different apparels of their dress materials are also required to be made so to encourage them to wear fancy dresses, it should not only fix at dresses other valuable products like toys, dolls etc which the children love the most are also required to target with the proven strategies.    

    Geographic is to know the correct area of marketing. It gives the idea to promote market products based on geography. To do a process it is required to perform some area analysis that to know the customers demand of the product that the organization is going to promote in marketing. Without knowing about the demand for the products, if the products are launched then it may not sustain its growth for the organization as there can be less need of that product in the geographical zone. Some household products, which are also important to be highlighted to the customers who want to, decorate or design their house. The strategies to them are something different as it needs to advertise more in social media or television as because the most of the house members are attracted to television for their needs it requires to build some highlighted strategies or to visit the house to know about their demand and needs.             

The third important factor is psychographic which a valid factor for promoting company products. It can be known very easily from a market research and be taking feedbacks from the different customers. From the customers, a company will get the idea about their products and sustainability of that product in the market. There are several factors like price or usage variety which can be distinct or varies from one place to another place, based on the psychographic feedback a company needs to change their marketing strategies and the factors may lead to perform a good role in business making process and to sustain a growth for the longer time.

References:

1.      Smith WR, 1956. Journal of marketing

2.      Grönroos C, 1983. American Marketing Association

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