3. The internet has fundamentally changed the marketing function, causing the gr

Question

3. The internet has fundamentally changed the marketing function, causing the greatest shift n the field since the invention of television. Digital marketing, social media and mobile device have dramatically changed how the companies connect with their audiences. Intemet aiso created a tremendous opportunity and burden with the companies to carry dft. i. Explain E-Marketing. (4 maria) ii. Discuss FOUR (4) channels of E-Marketing used by companies to stay connected 8 raks) ill. Referring to your answer in Question 3),identify FOUR (4) advartages of E 3 marks with their target market. Marketing channels. Totai 20 marks) TOTAL: 60 MARKS

Explanation / Answer

Answer –

Marketing / promotions - Marketing or promotions of the company products are carried to increase the awareness of the products among the target population and explain the benefit against the value/price so that consumers understands the product well and can buy the product for their needs. The marketing / promotions aim is to create an awareness of the company product among the target population. Generally marketing/promotion explains the key benefits of the products in such a way that it will have positive impact on the consumers and consumers and will be influenced and get attracted towards the company products.

Answer (i)

E- Marketing: E- marketing means Electronic marketing. The E-marketing is carried out by the Internet marketing i.e. email marketing, digital marketing, web marketing, online marketing etc.

E-Marketing carried out by use of internet technology is known as E-marketing. This E-marketing is recent emerged technology in last 20years and has changed the world greatly. The E-marketing has made the revolutionary changes in the field of marketing.

E- Marketing means sending/communicating the product features/ advertisement with the help of internet technology. This internet means of communication is very fast and it reaches to the receipts directly. It will bring the attention of the target recipient immediately. The speed of internet is fastest and like the speed of light. The moment we push the button, the messages delivered to the target audiences. Within seconds the marketing informations are delivered to the target audiences.

E-marketing is the fastest and effective way of marketing. E-marketing is simple in nature and does not call for large physical efforts like the boarding method/ home to home interaction / people gathering method, or Television advertisements etc.

E- Marketing is the future of the marketing process. In futre the whole marketing wil be centered around the E-marketing options.

The E marketing options like digital marketing, social media (facebook, whats-app, twitter etc.), email marketing, sms-marketing etc are very powerful ways of E-marketing being used in the market. People are exploring this to a lot.

Answer (ii) – Four channels of E- marketing are as below

Answer(iii) : Following are the advantages of the E- marketing

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