Consumer products are usually classified as )Capital items, convenience items, a

Question

Consumer products are usually classified as )Capital items, convenience items, and specialty products B) Convenience products, shopping products, and specialty products C) Convenience products and expense items D) Expense items and capital items Items that consumers purchase frequently, immediately, and with little effort are_ products. A) Convenience B) Shopping C) Specialty D) Capital 3. A new refrigerator falls into which of the following classifications of goods? A) Accessory equipment B) Specialty products C) Convenience products D) Shopping products 4. Maria owns a store that prepares gourmet chocolates, which are hand-made and sold on the premises. What type of product is Maria selling? A) Accessory B) Specialty C) Shopping D) Convenience 5. Coke, Diet Coke, Cherry Coke, Coke Zero, and Coke with Lime constitute Coca Cola's

Explanation / Answer

1-B

Consumer products which are used for non business purpose, for household purpose.

These consumer products are classified into three categories- convenience products, shopping products, specialty products.

2 a

Convenience products are bought by the customers by taking a little thought which is used in daily life frequently. Sometime it is routine products and bought by the large target market.

3—shopping product

When a customer do lot many research and compare too many brands to get the right one it is called the shopping products, Refrigerator falls into this category.

4- Specialty product

This is a specialty product because Maria specially prepares it. It is neither accessory, convenience nor shopping products. The definition of these products I have mentioned above.

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