QUESTION 5 2 points Each year, advertisers spend millions of dolars during the U

Question

QUESTION 5 2 points Each year, advertisers spend millions of dolars during the US Super Bowl football game broadcast. These marketers hope to reach the millions of sports enthusiasts tuned into the NFL's greatest spectacle. Unfortunately, during the advertisements, many viewers might dash to the kitchen for a sandwich and a soda and do not see or hear the persuasive promotional messages of the advertisers. The desire for food and drink is an example of inhibits effective communication. which Odistraction O diversion O noise O information overload O ineffective encoding QUESTION 6 2 points In the context of a supply chain, custorner service refers to O adhering to the belief that the customer is always right. satisfying the customers' needs no matter what the price communication, and convenience the ability of logistics management to satisty users in terms of product, price, promotion, O the ability of logistics management to satisfy users in terms of time, dependability, and place. O accepting full liability if a product fails to meet a customer's expectations QUESTION 7 2 points Many fast-food retailers, including McDonald's and Burger King, have followed a predictable pattern of how new forms of retail outlets enter the marketplace. McDonald's has evolved from a relatively simple restaurant with low margins, low prices, limited product offerings, and low institutional status to a worldwide chain with higher margins, high status, and a diverse menu of products. This evolution of McDonald's restaurants is consistent with the O wheel of retailing Orevolution of retailing fast-food retail sequence. retail life cycle. O slow to fast-food restaurant evolutionary cycle. 2 points QUESTION 8

Explanation / Answer

5. a. Distraction inhibit effective comunication

6. e. Customer service has a parameter of obliging for a failed product.

7. b. It is a revolution of retaiing

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