QUESTION 48 2 points The concept of designing marketing communications programs

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QUESTION 48 2 points The concept of designing marketing communications programs that coordinate all promotional activities-advertising, personal selling, sales promotion, public relations, and direct marketing-to provide a consistent message across all audiences is referred to as O the media mix. the promotional blend. integrated marketing communications. the marketing matrix. marketing by objectives. QUESTION 49 2 points Disney uses an integrated marketing communications program (IMC) to promote group travel to its theme parks because O it does not want to reach any member of its target audience more than once to conserve resources. O IMC is less expensive than other forms of promotion, such as public service announcements O if it didn't, Disney would have to use indirect personal selling. its strategy includes using all types of promotional activities that deliver a consistent message Oit is more concerned about frequency of attendance than geographic reach

Explanation / Answer

48: Integrated marketing communication

This actually integrates all the elemts required for marketing the product in a systematic way

49:It is a strategy using all types of promotional activities that deliver a consistent message

IMC helps in co-ordinating all the promotional activities under one area which helps in focusing the activities more better and also could able to deliver the value or message more better.

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