QUESTION 50 2 poir Shrinkage refers to O the declining number of small privately

Question

QUESTION 50 2 poir Shrinkage refers to O the declining number of small privately owned retail stores due to economic hard times O breakage, theft, and fraud by customers and employees. the percentage of inventory that is damaged or unsalable because of product failure. polycarbonate packaging that encases products with a tamper-resistant plastic seal. o the loss of profits in clothing items that are returned because of inferior materials. QUESTION 51 2 point What is the challenge presented to brand managers by social media advertising? O Brand managers need to realize that there are only a few social networks to advertise on. Brand managers need to realize that social media are less likely to have a marketing O Brand managers need to create "universally appealing" ads since they cannot target O Brand managers have difficulty estimating how many users have clicked on their ads OBrand managers need to convince social networks to post their ads free of charge. objective of immediate sales than traditional media. specific demographics on social networks. which leads to problems in assessing an ad's effectiveness.

Explanation / Answer

50: refers to breakage, theft and fraud caused by customers

Thus it is an act of loss of inventory which create loss to the organisation in the form of some fradulent activities, theft , breakage etc.

51:b: Brand managers need to realise that social media are less likely to have a marketing objective of immediate sales than traditional media.

Direct seling will definetely make more impact as it is more focused and give customised attention. But objective cannot be directly pass through social media as it needs to cover a mass audience and cannot provide individual attention.

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