Develop both an external factor evaluation (EFE) matrix and an internal factor e
ID: 384549 • Letter: D
Question
Develop both an external factor evaluation (EFE) matrix and an internal factor evaluation (IFE) matrix for a chosen organization, and write an analysis of the pros and cons and applications for use of each of these analytical tools.
An EFE matrix summarizes the results of an external audit. Using an IFE matrix to identify and prioritize internal factors fosters communication across functions and allows functional employees to articulate their concerns about the organization's business condition. An EFE matrix, an IFE matrix, and a SWOT analysis, which identifies the internal strengths and weaknesses and the external opportunities and threats to an organization, are often completed together.
What do you think would allow the organization to capitalize on its strengths?
What do you think would allow the organization to improve upon its weaknesses?
What are potential issues for stakeholders in their functional areas?
Explanation / Answer
Coca cola company has been used for analyzing the internal factor and external factor evaluation.
It is a strong brand with 0.09 (8%) 4 rating and 0.36 weighted score.
It's strength is strong marketing and advertising of products all around the globe with 0.07 (7%), the rating is 4 and weighted score is 0.28
The products of the organization are available globally at 0.10 (10%) with rating of 4 and weighted score of 0.40
It has a Healthy financial position with 0.08 (8%). The rating is 3 and weighted score is 0.24
Brand equity accounts to 0.07 (7%) with rating of 4 and weighted score of 0.28
Competent workforce accounts to 0.05 (5%) rating of 3 and weighted score of 0.15
It has wide products and diverse variety with 0.05 (5%) rating of 3 and weighted score 0.15
The weaknesses include high debts with 0.10 (10%) rating of 2 and weighted score of 0.20
Health Issues is one of the other weaknesses with 0.10 (10%) rating of 1 and weighted score of 0.10
There are low sales for few products with 0.09 (9%) rating of 2 and weighted score of 0.18
It has negative publicity of 0.10 (10%) rating of 1 and weighted score of 0.10
It has total Weighted Score 1.0(100%) weighted score of 2.65
External china and Europe has effective and excellent potential growth with weight of 0.08 and rating of 4. The weighted score has 0.32. It had healthconscious consumers opportunity with 0.10 and rating of 3 and weighted score of 0.30. The partnership related to food chains is 0.07 with rating of 2 and 0.14 weighted score. There is an increase of 11 percent of bottled water drinking with weight of 0.08 and rating of 3 and 0.24. There is an increase in the use of smaller beverage products with 0.06, rating of 2 and weighted score of 0.12. The threats include low growth rate in carbonated market of drinks with 0.07 and rating of 3 and weighted score of 0.21. By taking into account various factors there is total weighted score of 3.05 and total weighted score of the organization is 4. The lowest weighted score is of 1. The total weighted score of Coca cola is above average and the strategies are effective.
The organization can capitalize on its strengths and engage in product diversification and brand extension. It can also work in the packaging innovation and engage in acquisitions and focus on health and wellness.
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.