https://hbr.org/1993/01/customer-intimacy-and-other-value-disciplines http://hea

Question

https://hbr.org/1993/01/customer-intimacy-and-other-value-disciplines

http://headrush.typepad.com https://articles.uie.com/design_intuitive/

1. According to Kevin, growth is primarily

A. a classic S curve

B. a choice between competing or becoming a monompolist

C. an interaction between conversion rate and churn

D. a function of how big your potential market is

2. What is WuFoo?

A. a new martial art practiced online

B. an online form builder

C. a online pet food supplier

D. a toy designed by Fisher-Price

3. From the beginning one thing that made WuFoo stand out from other startups was

A. focus on creating a product with which customers would have a relationship

B. growing as fast as possible

C. focus on making as good a database product as possible

D. providing as high a return on investment as possible

4. WuFoo realized early on that its customer development process would have to focus on

A. the ability to create a monopoly-like business

B. the ability to create a professional looking survey app

C. first impressions

D. last mover advantage

5. One thing Kevin thinks product people overlook when designing products is

A. "RARRR!"

B. "Get in there!"

C. "Okay finally this is good enough that we want people to build on top of it."

D. "Hey, what is the emotion on the person's face when they interact with this?"

6. According to John Gottman, out of the four reasons why people break up with each other, the worst one is probably:

A. criticism

B. contempt

C. defensiveness

D. stonewalling

7. In terms of customer support, this "worst reason" looks a lot like:

A. "You're insulting us"

B. "You're just making excuses"

C. "You never answer me; you never respond"

D. You never think about us"

8. One thing product designers need to think carefully about is

A. not adding to the "knowledge gap" needed to use their products

B. adding lots of features to make the product more valuable

C. how much money new features will cost to implement

D. how competitors will react to your designs

Explanation / Answer

The links given in question are not correct. I googleg about WuFoo and its founders and got the answers. I hope, the reader will find these answers in good spirit.

I used the following link to find answers. This link is really effective. Read the article , you will get the answers.

https://genius.com/Kevin-hale-lecture-7-how-to-build-products-users-love-part-i-annotated

1.C

2. B (Check the website of WuFoo. It says it is online form builder)

3. A

4. C

5. D

6. D

7. D

8. A

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