Given the increasingly important role that mobile will play in the Facebook mach
ID: 384994 • Letter: G
Question
Given the increasingly important role that mobile will play in the Facebook machine, what should Sheryl prioritize as she seeks to organize to maintain and grow Facebook’s competitive advantage in the mobile space? How does this help Facebook in competing with Google?Given the increasingly important role that mobile will play in the Facebook machine, what should Sheryl prioritize as she seeks to organize to maintain and grow Facebook’s competitive advantage in the mobile space? How does this help Facebook in competing with Google?
Explanation / Answer
As Sheryl seeks to organize to maintain and grow facebook's competitive advantage in the mobile space it will be useful to research effectively and help in an Immersive manner. It is ideal to build a unique presence online and on mobile. User experience can be the priority along with Facebook content. The advertising experience for the customers should be maintained along with stress on delivery system. It is important to make use of branding in an effective manner for Facebook. New tools and insights can be used effectively and content can be used effectively to engage with the audience. This will help to increase the competitive advantage keeping in mind the importance attached to social media usage for the audience. This help Facebook incompetent with Google through its greater accessibility to low budget campaigns as compared to Google. It also helps to add more audience and diverse advertising options as compared to Google.
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