Dashboards provide custom displays that summarize data and use statistics specif
ID: 3850417 • Letter: D
Question
Dashboards provide custom displays that summarize data and use statistics specific to each user. Scorecards provide a way of measuring the progress made toward implementing an organization's strategic plan. Both dashboards and scorecards help manage an organization by providing information in a timely and readable manner. Consider a company that sells home goods online and in retail stores located in all major U. S. cities. Sales during the year average the same for both online and in-store purchases, though weekly and promotional sales vary significantly. The marketing department needs to determine the best way to advertise and promote sales. The analysts for the marketing department have enumerated their needs for designing on-target promotions. They need to know each of the following:
Sales per day
Sales per item
Sales per store Promotions offered Weather in the targeted areas
The company has decided to provide a dashboard for the analysts. They want the dashboard to be easy to read and contain all the data a marketing analyst needs to predict the success of a promotion. Sketch a proposal for the dashboard. Use any method, including hand drawing. Then, in a 1- to 2-page paper, answer the following questions:
Is the information requested by the marketing department sufficient to determine the best way to promote sales? Explain.
Is one dashboard sufficient for the marketing department? Explain. How frequently should the data be updated? Explain.
Where will the information come from?
Please no plagiarism . Please provide some reference ( At least 2 pages please)
Explanation / Answer
Dashboard is very useful to promote any business generally. Coming to this question sales promotion is very important to move forward for the business improvement. Showing the details of the sales of different products on dashboard will definitely improves the market when they shown. The customers comes to know about the product importance and how it is going in to the people will be known. A well designed dashboard can show an effective advantage of the product by keeping the sales information in it. Individually every person go through their personal computer and can able check the products by seeing in the dashboards. So it is enough to show the sales on the dashboard to get promoted.
Based up on the quality and the way the devolepers designed the dashboard it depends, if it is devoleped perfectly ofcourse one dashboard is enough for marketing department. They can diosplay so much content in it. If the organization is large then there will be a chance of having one more dashboard.
Data should be updated time to time because now a days internet is devoleped very much and everyone can able to access very easily like gadgets etc., So dashboards must also design highly to update the data that is provided by the organization department automaticallt day to day by using advanced technology.
The information that is shown on the dashboard will be provided by the organization. Organization decides the sales or other information like costs or percentage they are gaining must be shown so that by observing those they will show intrest and have chance of taking the products.
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