Advertising Regulation Read at least three articles that are no more than 12 mon
ID: 385103 • Letter: A
Question
Advertising Regulation
Read at least three articles that are no more than 12 months old. Apply the content from the articles to advertising regulations.
The following requirements must be met:
Write between 1,000 – 1,500 words using Microsoft Word in APA 6th edition style.
Use an appropriate number of references to support your position, and defend your arguments. The following are examples of primary and secondary sources that may be used, and non-credible and opinion based sources that may not be used.
Primary sources such as government websites (United States Department of Labor - Bureau of Labor Statistics, United States Census Bureau, The World Bank), peer reviewed and scholarly journals in EBSCOhost (Grantham University Online Library) and Google Scholar.
Secondary and credible sources such as CNN Money, The Wall Street Journal, trade journals, and publications in EBSCOhost (Grantham University Online Library).
Non-credible and opinion based sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. should not be used.
Cite all reference material (data, dates, graphs, quotes, paraphrased statements, information, etc.) in the paper and list each source on a reference page using APA style. An overview of APA 6th edition in-text citations, formatting, reference list, and style is provided here.
Explanation / Answer
In the USA deceptive advertising among other things is regulated by the United States Federal Trade Commission(FTC). There is a strong correlation between advertising and the dynamics of free market. Advertising essential gives the consumers the option of informed choice. Informed choice also implies that the information about the product that is being advertised is correct.
Unwanted goods and services will disappear from the market owing to the informed choice of the customers. It also leads to an awareness of the customers about prices, sellers charging exorbitantly high price for their services will be eliminated or forced to lower their price as per market standards.
What typically characterizes a free market is its ability to generate huge quantity of information that reflects the tastes, preferences and behavior of the consumer. Assembling the huge mass of information is a difficult task that requires efficient planning and management.
The competitors often expose the limitations and loopholes of the rival products, e.g. Fake claims, or perhaps the environmental damage that they might cause. This information availability drives the repackaging of the goods and products. Consumers provide feedback about products and display it in their purchasing decisions.
Advertising also promotes innovations among firms, and in the process also drive social changes in a subtle way. In a way, this also calls for a regulating authority to monitor the content so that they are not detrimental to public health, environment or mental health. Sometimes the alcohol ads glamorize certain lifestyles which might cause health issues. Same applies for cigarettes.
The FTC in the USA primarily regulates the flow of information in 2 ways
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