3.1- Analyse the appropriateness of alternative strategies relating to market en

Question

3.1-Analyse the appropriateness of alternative strategies relating to market entry, substantive growth, limited growth or retrenchment for an organisation. Plan at least two alternative strategies, based on the strategic options available with Ansoff’s matrix, which are in line with Starbucks mission and objectives. You then need to apply techniques of strategy evaluation and selection to select an appropriate future strategy for the chosen organisation. Justify your choice. There are 3 different methods used to select an appropriate strategy. You can either test for suitability, feasibility and acceptability (recommend using this one) or use the ranking and scoring method. To secure a pass you need to appropriately apply at least one of them.

3.2 – Justify the selection of a strategy by stating which of your strategic growth options is the best for the business and will give the greatest return.

4.1 – Assess the roles and responsibilities of personnel who are charged with strategy implementation. To complete the implementation process you are required to document the roles & responsibilities of any 2 managers involved in the strategy implementation. You should include responsibility charts and activity schedules for each manager.

4.2 – Analyse the estimated resource requirements for implementing a new strategy for the organisation and how they will be allocated.

Explanation / Answer

3.2-

In a for-profit company, for which competition and profitability are important, your goals will differ from those of a nonprofit or government department. Likewise, objectives for a department or team will have a different scope from objectives for your organization as a whole.

For example, depending on scope and circumstances, you may want to develop strategies to:

To determine your strategy, you must understand fully the internal and external environment factors that affect you. With that understanding, you can identify your clear advantages and use these to be successful. From there, you can make informed choices and implement your strategy effectively.

So, strategy creation follows a three stage process :

4.2-

Resources can be either threshold resources - those which are needed to meet customers' minimum requirements and therefore to continue to exist and unique resources, which are those that underpin competitive advantage and are difficult for competitors to imitate or obtain. Such resources are important, but what it does with the resources matter at least as what resources it has.

The term competences is used to mean the activities and processes through which an organisation deploys its resources effectively. Competence can be split as follows:

Resources are optimally allocated when they are used to produce goods and services that match consumers' needs and wants at the lowest possible cost of production. Efficiency of production means fewer resources are expended in producing goods and services, which allows resources to be used for other economic activities, such as further production, savings and investment. This basically boils down to creat what customers want as chaply and efficiently as possible.

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