ase 1: Crafting Strategy-A Case of a Faith Based Organization he institution wil
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ase 1: Crafting Strategy-A Case of a Faith Based Organization he institution will celebrating its 58th anniversary sometime later in 2017. It was ounded at a time when Africa was in turmoil: rapid industrialization and urbanization vas emerging as a social concern in the Copperbelt of Zambia and in other parts of frica, there was political tension due to the struggle for independence in many countries n Africa and for Northern Rhodesia as Zambia was then known rom its very beginning the institution was established as an ecumenical institution with he aim of serving the Church and community at large in deepening their understanding of the crucial issues facing them and affecting the unity and renewal of the Church. In practical terms, it sought to prepare African from the Copperbelt province of Zambia and other countries in trade unionism, community development, modern farming, Christian ethics, and political science etc, all within the Christian reconciliatory approach. Over time prepare Christians to participate in Industry and Commerce was added as a priority On the whole however training in various fields was and remains the main business of the institution. The institution sought to provide an education that encourages development of life skills that would get the graduates out of the poverty trap The burning issues started to change as we approached the 1990's and the 2000's: the priorities had to include responding to the reality of HIV and AIDS, quest for multi-party politics, gender based violence etc. Questions were raised as to whether the original mandate of the institution was still relevant at the beginning of the 21st century. Requirements. a) Craft corporate strategy for this institution b) Craft business strategy for this institution (50 Marks) (50 Marks) Best WishesExplanation / Answer
Corporate Strategy – (Whether to choose intended field and how?)
Institute is more into the social service sector. Applying typical corporate strategy concept of growth and stability or vertical and horizontal integration for profit purpose will not hold correct in this case.
Rather corporate strategy for the institute is to take the decision based on the current social issues and past performance of the institute in the area will provide the direction.
Considering institute has limited resource for big volume of the market, it is wise to ponder on choosing whether to enter into the HIV and AIDS, multi-party politics and gender based violence. Since institute has already working in the Christians access to the Industry and commerce and uplifting them out of the poverty, they have core competency of dealing with Christians in the social and economic issues.
Institute also needs to ensure the funding before entering the new social sector for work.
Institute is actually trying for horizontal integration of their knowledge of dealing with Christians into their social status into the other fields.
Looking at the relatively stable geographic location compare to early era and institute’s past experience of dealing with various social situation, institute is well positioned to perform well into this new segment.
Institute should go ahead for the HIV and AIDS and gender based violence as they can use their core competency. But at the same time entering into multi party politics will backfire the institute. Institute is neither having knowledge of politics nor it is urgent social upliftment issue for the people.
Institute can continue make use of the Christian reconciliatory approach in dealing with HIV and AIDS, and gender based violence.
Business Strategy – (How to address the issue?)
Typical business strategy involves cost leadership or product differentiation or diversification.
In the case of institute, the should go for biological / sex / awareness training to the people for HIV / AIDS / STD. This is more of preventive measure for the people. People’s response to such open training will be low. So, in this case they should provide information in various media such as CD, portable multi-media devices, etc. This will ensure intended information will reach to the required audience.
In case of gender based violence they should also open family consulting centers where couple can come and take necessary advices to deal with partner. Institute can also have help line number where female partner can call and share the necessary information in case of lack of ability to reach to the centers. Stalking is also the rising phenomena in the africa which is causing concern among ladies. Awareness of this type of situation should be imporved through various people awareness program. Consult with the government to recruit female police force to deal with such situation and build up confidence among girls.
This are some of measures can be taken to address issues.
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