Read the scenario and respond to the checklist items based on the Reading and Le
ID: 385349 • Letter: R
Question
Read the scenario and respond to the checklist items based on the Reading and Learning Activities.
Scenario: Tony is the owner of Tony’s Pizzeria, which is located in the city closest to where you live. Tony created a market research survey to help him better understand his customers and summarized results in the analysis provided here.
Tony has now hired you to summarize the basic components of a marketing strategy for his business.
Checklist: Summarize a marketing strategy for Tony’s Pizzeria addressing each step.
Step 1: Mission
Redefine the Tony’s Pizzeria Mission. Tony’s current mission is more of a product oriented mission statement which is, “We make pizza.”
Using the online library, write a brief summary about what constitutes a strong market-oriented mission statement.
Redefine Tony’s mission by making the focus more market-oriented.
Step 2: Assessment
Describe a market research method that Tony could use to add to the already-known internal strengths and weaknesses information, other than the survey that has already been done. Explain your response.
Conduct a situation analysis for Tony’s Pizzeria and add items to the existing analysis previously made by Tony. Using the online library, conduct an environment scan on identifying additional marketing opportunities or threats to the existing analysis. Tip: You can use the Library to do a search under marketing and then “pizza.”
After completing your situation analysis, identify Tony’s competitive advantage against his direct (other pizza restaurants - at least one) and non-direct competitors (other quick service categories - at least one) in the city nearest to where you live.
What advice would you give to Tony in his quest to build a sustainable competitive advantage?
Step 3: Marketing Objectives
Set Marketing Plan Objectives for Tony’s.
Provide at least 3 S.M.A.R.T. goals (i.e., Specific, Measurable, Achievable, Realistic and Time-bounded).
Step 4: Marketing Strategy
Describe your target market strategy.
Provide 4 strategies for growth using market penetration, market development, product development, and diversification.
Describe your marketing mix strategy.
Step 5: Implementation
Explain how you will turn your plan into a reality.
Step 6: Evaluation
How will you evaluate and control your marketing strategy?
Please answer this ASAP.
thanks
Explanation / Answer
Step 1
Tony’s Pizzeria is one of the Pizza stores where a variety of pizzas are available with almost all sorts of crispy and crunchy taste. Tony’s Pizzeria has kept a deep focus on the latest market trends to grasp the customers to their needs of taste in pizza. Pizzas are many flavors but Tony’s Pizzeria is something that has not been found before anywhere as the qualities and the taste are totally different in his pizza. He has focused broadly to expand his business by bringing that taste which will be loved by almost everyone.
Step 2
The market research method other than the internal and survey is the online platform which is required to be appropriately formulated to excel the product marketing globally so that the customers know about the available items in Pizzeria. The online social media platform can be used to get the detailed research from the customers about the product feedback and suggestions which can be further added to excel the business as per the demand.
The opportunities are quite more in this context if the correct sense of marketing are applied it will help to cope-up with any competitive influence to keep the organization's process stable. To fix the goal in the organizations or to maintain the organization's process it requires making correct strategies so to avoid any insecurities or threats.
Competitive advantage generally comes from the wrong implementation of strategies and inefficient marketing approach which the competitors targets mostly to bring you down so to make the business process stable and can get the best way to target the potential customers.
Step 3
Objectives of marketing:
1. Focus on the supply chain process
2. Maintains a better workforce
3. Ethical culture and motivated working environment
4. Quality improvement and implementing strategies
Step 4
The company marketing strategies are highly necessary to be implemented by doing a proper research on the process and to make every corner most stable it is necessary to keep a deep focus on the strategies to rise up the growth in business.
Four strategies:
1. Need excel the customer interaction
2. Adopting new trendy platforms for marketing purpose
3. Acknowledge customer queries
4. Strong decision-making process for the organizational growth
The marketing mix strategy is to control the companies market to excel its business by targeting on the product price, process; price and sometimes promotion is done by the company to get the desired response from the customers so to implement new and innovative strategies for the betterment purpose.
Step 5
Turning plan into a reality is, of course, possible if the plan works in fulfillment of the process and to make plan works it is required to take a suggestion from the existing customers or from any online platform then it will help the organization to fulfill its plan successfully.
Step 6
The evaluation and control marketing strategies both need a constant focus and follow up of the work process in the organization to make its objectives and targets fulfilled. It will also help to achieve the desired goal in the organization to boost the process so that to avoid any completive influence in the work process of the organization.
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