Select three advertisements from three different countries using traditional adv
ID: 385386 • Letter: S
Question
Select three advertisements from three different countries using traditional advertising venues and Internet advertising venues. Assess how culture and ethics influence understanding the ad from each country. Select three advertisements from three different countries using traditional advertising venues and Internet advertising venues. Assess how culture and ethics influence understanding the ad from each country. Select three advertisements from three different countries using traditional advertising venues and Internet advertising venues. Assess how culture and ethics influence understanding the ad from each country.Explanation / Answer
Answer:-
Culture and Ethics influence understanding the ad :
Culture and Ethics are the base of the thought process of the people in the nation. Nation is generally having one set of culture and ethics, and these are common among all the people of the nation. These people see or review everything with respect to their culture and ethics beliefs. So culture and ethics are significant factors from the influence point of view of citizens.
Take the advertisement example for below three countries:
1. US: Is the modern developed nation in the world. Has a modern diverse culture and ethics value in the citizen of the nation. The advertisement in US nation is made with respect to the beliefs of the US people. These ads needs to attract the attention of the US people, so the content of the advertisement should be in such a way that it should make an impact on the citizen of US and should influence the US people for the product or service. The ad needs to reflect the latest and modern culture and should have technical things to attract the US people.
2. Zimbabwe: Zimbabwe is the African country, which is under developing country, where the culture and ethics value are very different as compared to US or Europe nations.
The advertisement for Zimbabwe nation should be in such a way that it should make a impact to the people of Zimbabwe and should influence them towards the target product or service in the market of Zimbabwe. This ad should reflect the culture and ethics of this nation.
3. India : India is speedily growing and developing country with special culture and ethics value in the nation which are very different from the US and Zimbabwe nations. The ad in the India market should be in such a way that it make a sense for the Indian people. The Indian people should attract towards the ad and the ad should influence the people towards the target product or service in the market. The ad should capture the Indian mentality and focus on the India ethics.
So we can say that culture and ethics are the key for understanding and creating influencing impact on the people for the product or service. People think as per their culture and ethics. So these are the key parameters to be considered in advertisement process.
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