Requesting Your Firm Use Social Networking (LO 13-1 to LO 13 Your small but pres

Question

Requesting Your Firm Use Social Networking (LO 13-1 to LO 13 Your small but prestigious financial services firm has a web page that increasingly gets traffic and now you, the com- munications director, want to convince upper management to branch out to Facebook and Twitter pages. But several of the senior partners think that social networking sites are too trendy and informal and don't accurately reflect the firm's conservative culture. They would prefer that most com munication with clients happens by phone, letter, or face to face, and though they are comfortable with e-mail, feel that it is best left for internal communication. You know that convincing the senior partners to adopt more modern strategies will be tough, but you also know the firm stands to lose its competitive edge in a rapidly changing world if they don't. As your instructor directs, a. Identify the person or persons in the firm who might help 13.16 you establish credibility on technical matters. What addi- tional resources might help you to establish a claim that social networking will help the firm? What information might you collect that can further bolster your claims?

Explanation / Answer

The person who might help to develop the credibility on technical matters would be IT or systems engineer. Along with him a senior manager of Marketing department what also play a key role in emphasising use of social media to interact with clients. He would also be able to list out advantages of using social media in order to increase communication through networking. It also make the company more noticeable which would help in attracting potential client depending on service provided through social media to the existing client.

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