You will be creating a Pay-per-Click (PPC) Plan of 4 pages. For this portion of
ID: 3855970 • Letter: Y
Question
You will be creating a Pay-per-Click (PPC) Plan of 4 pages. For this portion of the e-Business Plan, you must include the following:
Create a description of the 3 types of searches that will be used in your PPC plan.
Describe the PPC campaign that you recommend for the case study company.
Define each of the following items listed below specifically for the case study company using goal-based target estimates:
Click-through rate
Cost per click
Average cost per click
Conversion rate
Cost per conversion
Cost per lead
Cost per acquisition
Create 5 ad groups, including their purpose and suggestions for headlines and text.
Describe how you will implement your ads and track your ad score.
Note: ALDO that is a leader in footwear and accessories in the USA and Canadian market
Explanation / Answer
3 types of searches that is to be used for Pay per click plan:-
1. Promote or market your content online. The content should be engaging for the prospective visitors
2. Use right meta tags to describe the nature of service your website has to offer.
3.One needs to enable and monitor site links
Click-through rate is the ratio of the visitors that click on a specific link to total number of visitors on a given website.It is one of the sought after and popular method in online advertising.
Cost per click is the cost that the advertisor has to pay to the website owner for clicks made by the visitor who visits the website. This is a comprehensive internet model to direct traffic.
Average cost per click can be calculated based on frequency of time i.e it could weekly ,monthly or yearly.
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