Need answer of all questions Class: internet data analysis for business | Projec

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Class: internet data analysis for business | Project: pay Per Click Plan

You will be creating a Pay-per-Click (PPC) Plan of 4 pages. For this portion of the e-Business Plan, you must include the following:

1. Create a description of the 3 types of searches that will be used in your PPC plan.

2. Describe the PPC campaign that you recommend for the case study company.

3.

Please answer all the questions.

Note: ALDO is a leader in footwear and accessories in the USA and Canadian market.

Class: internet data analysis for business | Project: pay Per Click Plan

You will be creating a Pay-per-Click (PPC) Plan of 4 pages. For this portion of the e-Business Plan, you must include the following:

Create a description of the 3 types of searches that will be used in your PPC plan.

Describe the PPC campaign that you recommend for the case study company.

Define each of the following items listed below specifically for the case study company using goal-based target estimates:

Click-through rate

Cost per click

Average cost per click

Conversion rate

Cost per conversion

Cost per lead

Cost per acquisition

Create 5 ad groups, including their purpose and suggestions for headlines and text.

Describe how you will implement your ads and track your ad score.

All sources should be cited both in the text and in the references using APA format. Use Microsoft Office

Define each of the following items listed below specifically for the case study company using goal-based target estimates: Click-through rate Cost per click Average cost per click Conversion rate Cost per conversion Cost per lead Cost per acquisition Create 5 ad groups, including their purpose and suggestions for headlines and text. Describe how you will implement your ads and track your ad score. All sources should be cited both in the text and in the references using APA format. Use Microsoft Office

Explanation / Answer

1.Paid per click is a business model in which a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement. Paid per click (PPC)management tools employ bidding strategies that will save all kinds of money by trimming down cost per click through intelligent bid algorithms. PPC don’t need complex algorithms to save money with paid search. It just  need a crazy PPC management tool to trim down costs for campaigns. There are 3 types of paid strategies in order to succeed in PPC campaigns. These are:-

2. Small business PPC campaign case study

Regardless of the size of budget, each client gets the attention they deserve at The Miami SEO Company. Here is a case study from a smaller budget campaign ($3,000 per month on pay-per-click) that we are managing after he cancelled with his last PPC management company. We created a brand new campaign from scratch for him because the last marketing company was holding the campaign hostage. We created a campaign for him that has a very granular ad group structure based on cities through out Florida. Just how we target city specific pages to show up for keywords like “SEO Fort Lauderdale” and “Boca Raton SEO Company”, we recommended taking the same approach to our client. The conversion rate so far from the PPC campaign has averaged at just over 20% meaning, for every 10 visitors, at least 2 turn into a interested potential customer which is a great rate of conversion. Typically, a five to ten percent conversion rate is considered great for serviced based sites and for eCommerce shopping sites, you’re lucky if you can break a 2% conversion rate most of the time.

3. Click through rate(CRT):- It is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns. The purpose of CRT is to measure the ratio of clicks to impressions of an online ad or email marketing campaign.

Cost per Click(CPC):-  It is a digital marketing metric that measures the amount of money paid for each click in a pay-per-click (PPC) marketing campaign. Each click in a PPC ad campaign also serves to indicate the attention paid by an individual who searches for the business's specific offerings.

Average Cost per Click:- It measures the mean or average of money paid for each click in an average manner when someone clicks on marketing campaign.

Conversion Rate:- It is the measurement of the success of a paid inclusion campaign. It is measured by the number of potential visitors performing the desired action, whether the action is buying a product, filling out a form, or some other goal of the web page.

Cost per Conversion(CPC):- It is is the number used to calculate how much to bid for a specific ad. In order to calculate the maximum allowable bid, the CPCon needs to be divided by the number of clicks it takes to achieve a conversion.

Cost per Lead:- It measures how cost-effective marketing campaigns are when it comes to generating new leads for your sales team. A lead is an individual that has expressed interest in your product or service by completing a goal.

Cost per acquisition:- It is another word for cost per action and is used interchangeably with this term. CPA measures the advertiser’s per conversion cost from start to finish, from the inclusion to the search engine results to creating interesting landing pages that grab the attention of the visitor. This means cost per acquisition measures how much it costs in advertising to convert one person from a visitor to a client for the company.

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