Based on the “Brainstorming Toolkit”, conduct a brainstorming session with a sma
ID: 385712 • Letter: B
Question
Based on the “Brainstorming Toolkit”, conduct a brainstorming session with a small group of people (colleague, friends, relatives, etc.) Submit your recorded effort in a typed (not scanned and hand written) format. I suggest that the Brainstorming session be related to your Plan objective, but it is not necessary for this assignment. One point not mentioned, in the Toolkit, that I have used and feel it is important is scoring the suggestions. For example, all participants score a 1 to 5 (1 being poor and 5 being a great idea) for each suggestion. The top 3 ideas are then re-scored in order to make a decision. You do not have to complete this step; however, the results may be quite interesting
Explanation / Answer
Example of a brainstorming session conducted to increase the number of new customers in retail clothes shop and to increase the frequency of existing customers. Suggestions are being called by inviting the shop employees to participate who are as follows:
Each idea is then scored: Negative (1) (5) Positive.
ideas
cost
Ease of implementation
impact
total
New products
3
3
2
8
5
4
2
11
Promotional supply
3
4
3
10
2
4
4
10
New delivery method
4
4
4
12
3
2
3
8
advertise
4
5
4
13
1
2
4
7
4
4
3
11
New payment facility
5
5
4
14
3
2
1
6
Recommendations:
ideas
cost
Ease of implementation
impact
total
New products
- Sports clothes
3
3
2
8
- Baby clothes
5
4
2
11
Promotional supply
- Buy one get one
3
4
3
10
- Discounted prices
2
4
4
10
New delivery method
- Online shop
4
4
4
12
- Home deliveries
3
2
3
8
advertise
- newspaper
4
5
4
13
- TV
1
2
4
7
- posters
4
4
3
11
New payment facility
- credit card
5
5
4
14
- monthly payment
3
2
1
6
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