Choose an e-commerce Web site and assess it in terms of the eight unique feature

Question

Choose an e-commerce Web site and assess it in terms of the eight unique features of e-commerce technology dimension described in the following table. Which of these features does the site implement well, and which features poorly, in your opinion? Prepare a short report of the company you have chosen, detailing your findings.

Ubiquity

Global Reach

Universal Standards

Information Density

Social Technology

Ubiquity

Global Reach

Universal Standards

Information Density

Social Technology

Explanation / Answer

Hi,

Below is the answer-

Flipkart
1. Ubiquity -Flipkart's official website is
available online and is ubiquitous. Customers can order online at any time at their home, or at workplace
2. Global Reach- This brand have been serving for goods online since many years, it have great global reach not only in India but also around the world across the national boundaries.
3. Universal standards - It holds the strong concept of universal standards and serve every country with the same level of websites. Internet stands are same, whether a customer is ordering from India or form any other country.
4. Personalization/Customization- This company also takes online orders from the consumers according to their desire and makes of products which would satisfy the customer with high personalization
5. Interactivity- Effective e-commerce navigation should make it as easy as possible for customers to find what they want, and get to the relevant product
There are a number of ways to do this, and much depends on the mindset of the consumer. Flipkart website needs to work on interactivity part. They should have live chat support or any other medium that consumer may use for instant help.
However, a minority of users will typically take the site search option, so people will head for the navigation bar and look to browse by category.
6. Richness- Audio or video media, sliding interactions, or even scroll events, help in adding a delightful layer of engagement a user experiences on a website or application. These interactive elements can tell a story or trigger emotional connections can truly create lasting impressions on an individual’s mind.
7. Information density-Flipkart needs to improve the information density. It uses the featured slider / feature images in every post every one can see the information easily

Regards,

Vinay Singh

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