. List five brand names and indicate what product is associated with the brand n
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Question
. List five brand names and indicate what product is associated with the brand name. Evaluate the strengths and weaknesses of the brand name. (William)William, Perreault, J., Cannon, Joseph, McCarthy, Jerome. BASIC MARKETING, 19th Edition. McGraw-Hill Higher Education, 01/2014. VitalBook file.
. List five brand names and indicate what product is associated with the brand name. Evaluate the strengths and weaknesses of the brand name. (William)
William, Perreault, J., Cannon, Joseph, McCarthy, Jerome. BASIC MARKETING, 19th Edition. McGraw-Hill Higher Education, 01/2014. VitalBook file.
. List five brand names and indicate what product is associated with the brand name. Evaluate the strengths and weaknesses of the brand name. (William)
William, Perreault, J., Cannon, Joseph, McCarthy, Jerome. BASIC MARKETING, 19th Edition. McGraw-Hill Higher Education, 01/2014. VitalBook file.
Explanation / Answer
Coca-Cola brand – Soft drink product
Colgate brand – Toothpaste
Maggi brand – Noodles product
Lays brand – Snacks
McDonald's brand – Fast food product
The strengths of the Coca-Cola brand include the customer recognition, ease of purchase, market consistency, loyal customers especially teens, party symbol, market leader status, sports events sponsor and great awareness worldwide. The weakness of the Coca-Cola brand includes harmful ingredients in its soft drink like pesticides. This affects the consumer’s health in a considerable manner. This negative message affected the reputation of the company in a bad manner. Other challenges of the brand include managing culture, traditions, values across the world.
The strengths of Colgate brand include the large presence, awareness of the brand, daily use, loyal customers, a wide range of product variants, consistent in the market, popular brand, general household product, easily accessible, enjoys market leader position and brand recognition. The weakness of the Colgate brand includes its general use while some toothpaste brands like Sensodyne, Thermoseal and other brands address the tooth sensitivity problem alone. This specific focus is missing from the Colgate brand.
The strengths of Maggi brand include the brand awareness worldwide, ready to eat noodles, 2-minute noodles, cup noodles, market domination, longer shelf life, ease of purchase from little shops to large retail outlets and consistent in the market for several decades. The weakness of the Maggi brand is the presence of lead in its noodles affecting the health of the consumer. In this issue, the brand was banned in several countries across the globe. The brand reputation of Maggi came down considerably but after alterations, the brand is back in the market flooding the shelves of the supermarkets and retail outlets.
The lays brand strength lies in its packaging, taste, accessibility, longer shelf life, ready to eat snacks, market consistency, worldwide presence, favorite brand of children and teens, the wide variety of flavors, market leader, higher credibility, loyal customers and easy to introduce in new markets. The lays brand weakness lies in the ingredients that make it addictive for the consumers. Lays snacks are mainly attributed to the obesity and this is a major concern for the lays brand strength.
The strengths of the McDonalds brand include in the competitive edge, customer recognition, shared values, making customers comfortable, global presence, party place, brand power, loyal customers and enhanced credibility. The weakness of McDonald's brand lies in managing its franchises which often get in the news for discrimination activities earning a bad reputation to McDonald’s brand.
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