Evaluating Principles of Persuasion in PR Messages: reciprocation, consistency,

Question

Evaluating Principles of Persuasion in PR Messages: reciprocation, consistency, social proof, liking, authority, and scarcity

The following principles of persuasion can be used to plan more effective PR messages. With public relations messages, you intend to garner positive attention from stakeholders to your company. By applying principles of persuasion, you can do so more effectively. In this exercise, you will evaluate which principles of persuasion are most at play for various PR messages.

Read the case below and answer the questions that follow.

You are a PR specialist for a major wholesaler of fruits and vegetables, distributing them to each state in the United States and each province in Canada. You are planning a variety of PR campaigns and activities over the next few months, all with a focus on nutrition and health.

In each question, you'll evaluate which persuasive principles apply to your various PR messages. You'll choose from the following: reciprocation, consistency, social proof, liking, authority, and scarcity.

You want to hold a "Get Fit" event in which you intend to break the world record for the most people doing aerobics at the same time. Your goal is to have over 100,000 people at the event. As part of your efforts to get people to participate, you are encouraging people to join the "largest exercise event in the history of the world." What principle of persuasion is most at play here?

A. Liking

B. Consistency

C. Social Proof

D. Authority

Explanation / Answer

C. Social Proof

The Social Proof of persuasion is most played here. This principle states that we often trust or believe in the things which are more popular or mostly endosred by the people. To have over 100,000 people at the event , celebrities from the world should be called for the good cause . People often try to copy the celebrities . The fans always follow what thier favorite personality do. So this is the best option to get the people to participate to join the "largest exercise event in the history of the world"

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