hi expert, how would answer this : Consider two product categories: soft drinks
ID: 386756 • Letter: H
Question
hi expert, how would answer this : Consider two product categories: soft drinks and smartphone apps. While perhaps not true in all countries, colas are generally considered to be in a mature category/industry while smartphone apps are in some growth phase.
What are the differences between the markets regarding consumers and competitors? Based on your answer to #1, how are the decisions on price, advertising, and distribution channels different for the two brand managers? Why is the family life cycle important to marketing?
Explanation / Answer
Difference between Markets of Consumers
Soft Drinks
Smartphone Apps
Caters to everyone universally.
Depends on the requirement of the user.
Cost may vary during summers and winters.
Mostly consistent, cost wise.
Difference between Markets of Competitors
Soft Drinks
Smartphone Apps
Cost is mostly the same among competitors.
Cost may differ, depending on the developer.
Usually, competitors don't have much difference in products.
Although the core usage may be the same, there will be a difference in the user interface.
How are the decisions on price, advertising, and distribution channels different for the two brand managers?
Pricing:
Advertising:
Distribution channels:
Difference between Markets of Consumers
Soft Drinks
Smartphone Apps
Caters to everyone universally.
Depends on the requirement of the user.
Cost may vary during summers and winters.
Mostly consistent, cost wise.
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