i have to made a report on these questions i am attaching a picture on which all

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i have to made a report on these questions i am attaching a picture on which all the guidelines has been mentioned.

Integrated Project: Installment #1-Overview & Prospect List Members: I. Differentiation and positioning: What are the Ecostar awards? What makes this event different? Develop a positioning statement for the Ecostar Awards. 2. What is the unique selling point for the Ecostar Awards? (Why would a business sponsor this event versus another). 3. Competitive Environment Identify at least three other organizations locally that would prevent a business from sponsoring the Ecostar Awards? Draw a perceptual positioning map. Indicate direct and indirect competition. Explain what the map means for the Ecostar Awards. 4. Based on the information above, select FIVE potential businesses or organizations within the community you could approach as rank them (we will develop a ranking list in class. Also see the textbook) Grading Rubric Criteria Max Grade Grade Received Item Differentiation&Ecostar awards is described Positiontng Positioning statement outlined . . A unique selling point is identified .3 organizations identified and described USP 10 Competition30 Perceptual map included, through and described for impact to EcoStart L ict of 5 chaicesappropriate

Explanation / Answer

1. Ecostar awards are recognition or awards given to companies and individuals for their exceptional performance towards environmental achievements and leadership.These awards are different from the others as these recognise the harwork, projects, innovation and initiatives taken up by local champions towards gaining success and maintaining a balance between our environment and development of communities.

Positioning statement: To businesses and individuals, Ecostar awards are awards and recognition that encourages organizations to perform better towards an ecosystem where development and environment go hand in hand and provides them with a Recognition.

2. The unique selling point for businesses is that they can show these awards as proof of how they have progressed in waste minimization and sustainibility of the plan. Sponsoring these awards gives the sponsorer the advantage of being recognised by the judges and it also creates brand awareness.

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