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our Task: assemble these essential pieces of a prospective marketing plan for Ch

ID: 387124 • Letter: O

Question

our Task: assemble these essential pieces of a prospective marketing plan for Chobani: Mission: Focuses on the activities of Chobani for stakeholders. Goals: Targets against which the company’s performance are measured. Core Competency: Abilities to provide high quality products and services. Customer Characteristics: Main demographics and lifestyle analysis. Competitors: Companies and products that seek to displace Chobani in the marketplace. Marketing Objectives: Planned targets against which marketing activities are measured. Marketing Mix: The four elements included in the marketing plan: price, product, promotion, and place (distribution).

Explanation / Answer

The marketing mix for Chobani: