Rick Lester was depressed. He was cold and damp from the rain as he sat in his v
ID: 387146 • Letter: R
Question
Rick Lester was depressed. He was cold and damp from the rain as he sat in his vn in the parking lot of a Food World supermarket. He had just telephoned the Nabiscn division sales office and talked with Helen, the office secretary. Rick had asked her What are we supposed to do when it rains like this?" Rick could hear her repeat the question to Mr. Brown, the division sales manager, who just happened to be in the office. Rick could hear the reply in the background, "Tell him to buy a raincoat When Helen repeated the response, Rick replied to her, "OK, have a nice day" with a slightly embarrassed tone in his voice. As he hung up the phone and sat back in his van he thought, "What a heck of a way to make a living As a new salesman, it was clear that Rick had much to learn. He had only been on the job for one month, but he had about decided that it was no "piece of cake." It had all seemed so much easier when he watched Mr. Brown make calls during his two- week on-the-job training period. Now that he was making calls on his own, it was quite different and much more difficult. Interestingly, the sales class Rick had taken at the University of Alabama at Birminghaievious year had covered many reasons to go into selling, but few disadvanwrsaing a career in sales. Rick was now learning about these firsthand. Rick's family-his parents and two younge sa lived in Birmingham for many years. Mr. Lester was a salesman, and Mrs. Lester was a homemaker. Rick was an average student in high school, where he realy uajored in athletics and cheer- leaders. After high school he accepted a partial athletic scholarship to Northwest Mississippi Junior College. His grades in college were about average overall but were low in basic math classes. The chief reason he selected business as his major was that it required no algebra. Following two years in Mississippi, Rick transferred to the University of Alabama at Birmingham and continued to work toward a degree in marketing. He met a nice girl there, and they later married when he gradu- ated from UAB. There had been three specific job opportunities, all in sales, but he chose the job with Nabisco because it was a big company with many benefits. He also thought highly of Mr. Brown, the local recruiter and division sales manager Rick started to work on September 1. The first week was spent reviewing sales training manuals and completing employment paperwork. He also stocked his new van with merchandise, advertising materials, and displays. The following t were spent "working the trade" with Mr. Brown, who made most of the calls while Rick learned by observing. Toward the end of the third week of employment, Rick was starting to make the sales presentations while Mr. Brown observed. They would discuss each call after they returned to the van. During the fourth week, Rick worked This case was written by Gerald Crawford and R. Keith Absher, Professors of Marketing, and William S University of North Alabama, Florence, Alabama 35632.Explanation / Answer
1-
I don't think that Rick should return in his keys. He already got himself into a condition that he was not prepared for. He was a specifically looking for an easy job to perform but in current specification this is not an easy job. He is consistently running away from this job where he needed to invest his time in creating better impact on the job for improvement. Rick must give it a chance as well as you can also ask other employees in the organisation for the training purposes but even Rick it is not willing to do the job then he can resign.
2-
Mr Brown can have a conversation with week to solve the specific condition. Offering some more training to Rick would be an appropriate help. Explanation and motivating req to work for the specific job by stating and sharing some of the experiences when starting out would also be a mean approach. Mr Brown can also personally accommodate some more time to Risk for making him comfortable send as well as guiding him in the workplace.
3-
By implementation of proper job in the organisation as well as providing proper explanation of rules and regulation and effects overall turnover ratio can be reduced. By proper preparation of job duties as well as proper mentoring in the organisation, google effectiveness turnover ratio can be easily reduced.
4-
In order to increase sales person status, computer focus on creating marketing and brand management. More and more people who know about the firm would make it easier for salesperson to sell it. Improvising incentive structure or sales based incentive system would also be a proper approach for increase sales person status.
5-
Professionals can tell stories to the students, jesus stories should be real life inspired stories motivating the students to follow the specific part of profession and betterment. Which type of approach would enable implementation of such a specific guiding system for better management of teaching capabilities of the professional towards the students.
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