do some research and to explore and explain how social media can improve busines
ID: 3874620 • Letter: D
Question
do some research and to explore and explain how social media can improve business performance and manage their online reputation. Then answer following
· As an introduction, explain what your report is going to be about.
· What are at least three benefits of using social media to improve business performance?
o Why do you consider these to be benefits?
o Rank these benefits, in your opinion, in order of importance.
· Identify two companies that are successfully using social media to improve their business.
o Which two social media platforms are they using and how are they using them?
· How can companies monitor social media to protect their reputation?
o What steps should companies take to monitor social media?
o What are at least two tools available to assist with monitoring social media?
· In the Dominos video, Mr. McIntyre, the Dominos spokesman, made this statement: “It elevated to a point where just responding isn’t good enough.” Explain what Mr. McIntyre meant by this statement.
· Using Dominos as an example, what are you conclusions about managing a company’s reputation through social media?
Explanation / Answer
Answer)
What are at least three benefits of using social media to improve business performance?
There are many benefits of using social media for a business. It helps the business to grow and let a lot of people on the social network know about the brand or business. As there it no boundary on the social network, so the benefits are great. Main benefits of this are:
1) Interaction with the consumers/customers: The social media is a great platform for the business to communicate anything to the customers. Such that the company/business earn reputation of being customer friendly and interactive.
Also, complaints and issues can be addressed with the help of the social network and a platform to communicate with the customers is built. It also allows the business to know what the customers are thinking about the company, what are their expectations regarding their service/product.
2) Gaining more customers : The business also gains more customers on the social media platform. Reasons are the above which are mentioned. Also, when other users see the business building up it's reputation and building a relationship with customers, and responding to the customer queries and is active on the social network. We can gain the user's trust and then we can make him our customer.
3) Reputation of the brand : The reputation of the brand is built on the social network as the customers find it to be good if the business/brand communicates directly with the customer over the social media. Gradually, more and more customers will want to experience this and thus the company reputation will grow.
o Why do you consider these to be benefits?
The above points are benefits as we see that the social network presence of a business/brand helps the business grow with customers, be profitable and reputable and build a name in the market along with its competition.
o Rank these benefits, in your opinion, in order of importance.
1) Reputation of the brand
2) Interaction with the consumers/customers
3) Gaining more customers
· Identify two companies that are successfully using social media to improve their business.
Nowadays mostly all major companies use social media for their benefits. Three companies namely would be:
Apple
Microsoft
Google
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