Pretend you are an international business consultant to HoneyBiz, an Australian

Question

Pretend you are an international business consultant to HoneyBiz, an Australian company based in Queensland which specialises in the production and export of honey. You will analyse the market potential for their products in South Korea and France.

Complete the following with references:

For each country, write about the Ease of Doing Business ratings, Trading Across Borders and Enforcing Contracts, relevant industrial and consumer trends, quality of infrastructure, potential for online business, etc.

1. Business Environement of South Korea | Ease of Doing Business ratings, Trading Across Borders and Enforcing Contracts, relevant industrial and consumer trends, quality of infrastructure, potential for online business, etc. (and it's relation for market potential for honey)

2. Business Environement of France | Ease of Doing Business ratings, Trading Across Borders and Enforcing Contracts, relevant industrial and consumer trends, quality of infrastructure, potential for online business, etc. (and it's relation for market potential for honey)

3. Comparison paragraph of the two business environments (and it's relation for market potential for honey)

Explanation / Answer

Being an international business consultant to HoneyBiz, an Australian company based in Queensland which specializes in the production and export of honey. The analysis of the market potential for the products in South Korea and France are as follows:

Challenges in South Korea are competition due to the chaebol, rising labor costs, loose-structured rules, improved rule of law for new entrants, business culture of Confucianism and market access barriers.

2. Business Environment of France

challenges in France are learning French which is mandatory, decisions are taken only by the top management, power distance is too high and Australian business work well in France.

3. Comparing the two business environment, South Korea seems a better option with respect to Australian trade business. The acceptance of HoneyBiz business will be higher looking at the above-discussed points on various aspects.

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