Florida is a popular place for upscale housing developments targeted to retirees
ID: 387650 • Letter: F
Question
Florida is a popular place for upscale housing developments targeted to retirees. Buyers in these developments must meet age criteria and demonstrate a certain level of income or savings. Some highly successful real estate developers have further segmented retirees based on their interests in culture or leisure activities. For example, the developers might advertise proximity to theaters or on-site art classes. Based on this information, select the statement(s) that correctly describe(s) the segmentation variables used by these successful developers. They use the segmentation variables known as the PRIZM category. They use demographic segmentation variables instead of lifestyle segmentation variables. They use lifestyle segmentation variables instead of demographic segmentation variables. They use a combination of demographic and lifestyle segmentation variables. They use geographic segmentation variables
Explanation / Answer
They use a combination of demographic and lifestyle segmentation variables. These inclinations relate specifically to buyer statistic attributes, for example, family unit compose, wage, age, and ethnicity. Thus, it isn't just the measure of interest that really matters to a nearby economy. The blend of customers additionally majorly affects a nearby economy, and along these lines must be altogether analysed in all exchange region investigations. Tragically, to an extreme degree a lot of data frequently is incorporated into these examinations. A gigantic measure of information is promptly accessible from an assortment of private and open sources, leaving the peruse with tables and tables of statistic data over-burden. Including buyer way of life information makes the market investigation a stride further. This information perceives that the way individuals live (way of life) impacts what they buy as much as where they live (geology) or their age, wage, or occupation (demography). Way of life information empowers you to incorporate individuals' interests, sentiments, and exercises and the impact these have on purchasing conduct in our investigation. Client way of life division is essentially what the name suggests: It's a business rehearse that partitions and arranges data about clients into subgroups.
These subgroups depend on how the clients live and what they like. They come from the aggregate of all clients who are vital to your image or association. They should be recognized so you can realize what these individuals require, what they need, and what they would like to get from you or your organization—all data that is indispensable to your prosperity. Statistic division is a standout amongst the most regularly utilized types of division among the 4 sorts of division. The factors utilized for Demographic division help separate a vast populace into client gatherings.
Every single individual has an age ,pay and so forth. Subsequently for mass showcasing, this ends up outstanding amongst other approaches to broaden people. This additionally helps in breaking down heaps of information in shorter time for statistical surveying and in addition for advancements.
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