When people think of marketing, they often think about the marketing of products

Question

When people think of marketing, they often think about the marketing of products and services. Marketing can also mean the marketing of causes and ideas. In chapter twelve you read about nonprofit organization marketing.

For your discussion this week, please do the following:

Select a local, regional or national nonprofit organization

Summarize what marketing message or messages this organization is using

What marketing channels does this organization use to get their message out? (radio ads, tv, social media, etc)

How would you describe the tone of the marketing messages? Do they tug at the heartstrings and try to get people to donate? Are they more factual and informative in nature?

If you were the head of marketing for this organization, what might you do differently to get people to support and/or donate to the cause?

Explanation / Answer

Numi teas is one of the most influence organic tea brands. It has been using Technology as a main tool for producing advertisement for their products and spreading it to the market.Numi teas has been using social media have a great tool to enhance their overall reach to the customers. Buy running different promotional events over the social media websites as well as creating different events online Numi teas has always been very ethical as well as successful in creating a social media campaigning for the organisation.

Continuously updating their websites as well as getting involved in different social causes and showing it on the website and on social media is going to the core strategies of Numi teas to grow stately into the market.

Running Twitter campaign by using the hashtag #SteepUp has been very successful for Numi teas to obtain a better reach to its customers and to maintain a relationship by providing instant feedback to the tweets of the customers. My developing a platform with great response over Twitter and Facebook Numi teas has been implementing their presence into the digital platforms and having an advantage over the social as well as different technological aspects which are directly increasing the world productivity as well as efficiency of the organisations.

By creating advanced social media campaigns foreplay long time and providing vouchers to the customers Numi teas can directly increase the level of relationship towards the customers. Different strategies such as digital competition over recipes of tea as well as providing feedback reward program could be very beneficial for Numi teas.

Introducing a referral program can also be profitable for Numi teas for reaching to its customers as a referral programs provide a little incentive to the customers but increase the level of reach by a large margin. Theses referral programs can be very beneficial for Numi teas to increase their market reach with the help of the technology. This referral programs can be turned totally digital, this would result in an increased and boost of the overall reach of the organisation which could be very profitable for the organisation

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