Questions surronding the Huffington Post and its merge with AOL. 1. Arianna Huff
ID: 387808 • Letter: Q
Question
Questions surronding the Huffington Post and its merge with AOL.
1. Arianna Huffington drew on some of her celebrity contacts early on to popularize the website. Do you think a person without her connections could have been equally sucessful? What strategy changes would a non-celebrity have to make to succeed?
2. Do you expect that AOL's purchase of The Huffington Post will have a largely positive or negative effect on its viewership? Name some pros and cons and compare them.
3. Beyond Ms.Huffington using her celebrity contacts, what other strategies did the staff implement to make this the number one blog in the blogosphere? Can these same strategies be applied to other blogs? Explain why or why not.
4. What are the possible strategic marketing benifits and drawbacks of the acquisition of the Huffington Post by AOL? Explain.
Explanation / Answer
I don't think that her blog would have been successful or viral if she does not have those celebrity contacts. Her connections definitely enabled her to influence other peoples to reach her in the specific industry where different book writers as well as reporters and bloggers were approaching her. He correctly figured out niche of her market blog and successfully maintained audience for reading her block. She successfully targeted and oriented her block to specific audience benefiting her in a positive way.
As AOL will was very popular at the time, the expected very huge amount of funds with this partnership. Arianna Huffington was appointed so AOL was not dominating the blog. AOL also expected that decide would reach 100 million visitors but in 2011 labour advocate sued the website for 9000 uncompensated bloggers. Hundreds of other advancement with the internet as well as Technology for Rising that affected the overall viewership.
Huffington Post did not attach on just few of the blocks but also political news written by predible organisations. They partnered with the software capital for granting them increment in hiring in house reporters and staff. Having a variety of content as well as implementation of other activities that attracted many visitors where blogger can start out writing about food recipes as well as other things creative advantage for effect and post. They also created a program where reaching out potential sponsors was also available.
Company should have implemented a strong social Media Program which create awareness as well as provided positive identity to the organisation. Implementation of Social Media Program would have attracted many other bloggers who does not work with Huffington Post.
This acquisition a directly implemented some load on AOL but impacted it in a huge way and created opportunities for the organisation which turned out positively. Does acquisition process by strategic marketing benefits as well as integration of multiple bloggers was very beneficial for the organisation to maintain competitive advantage in the specific operating environment.
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