Which of the following is best understood using McGahan\'s model of industry cha
ID: 388204 • Letter: W
Question
Which of the following is best understood using McGahan's model of industry change trajectories?
The specific amount of change a company is experiencing
The specific amount of change an industry is experiencing
The specific type of change a company is experiencing
The specific type of change an industry is experiencing
The specific amount of change a company is experiencing
The specific amount of change an industry is experiencing
The specific type of change a company is experiencing
The specific type of change an industry is experiencing
Explanation / Answer
McGahan's model of industry change trajectories is used to explain the specific type of change an industry is experiencing. This model proposed by Anita McGahan is called the Four Trajectories of Industry change. These four trajectories are - Radical, Progressive, Creative and Intermediating.
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