The film promotion firm Surrender Media, whose president and founder decided in

Question

The film promotion firm Surrender Media, whose president and founder decided in Module 4 that she wanted to take the company’s offerings in a different direction after promoting only independent films for seventeen years. After much work, Eliza Moore has developed a strategy for marketing the firm’s services to large studios in addition to smaller ones.

1.) What main purpose should Surrender Media’s marketing plan accomplish?

2.) In addition to answering the above question, answer two of the following as they relate to the marketing plan for Surrender Media:

a.) What are the goals and strategy of the marketing plan?

b.) Whom is Surrender Media trying to reach, and how will it reach them?

c.) What is Surrender Media trying to communicate?

d.) What marketing strategies and tactics will we use to achieve our goals?

***There is no information about a film, it is about the Film Promotion Firm, Surrender Media***

Explanation / Answer

For implementing this type of approach of not only promoting independent films but also focusing on small and large studios would be appropriate for the company has availability of Studios at current market scenario is relatively very high. This type of approach would enable the company to focus on a market usually untouched by any other for due to unavailability of competitors. Operating in this specific field required company to follow these specific marketing strategies.

The marketing plan should implement a very strong social media promotional program where different available mediums should be accompanied by one specific approach. Which type of approach would provide adequate organisation for implementation of promotion plant maintenance for small and large Studios.

Implementation of an Integrated Marketing Communication approach would also be appropriate in this specific situation as the company is bleeding over different platforms and implementation of integrated market communication extensive reach to the organisation in terms of maintaining better brand identity as well as to influence the customers for their clients.

Company has to follow the Divisional structure of operation as availability of separate Department for looking looking into the relationship for Studios would also be an appropriate approach. For enhancing the overall service experience as well as providing adequate support to there structure of operation.

There are 6 steps in Integrated Marketing planning

Knowing the targeted audience
Developing the situation analysis
Determine the communication objectives
Determination of the budget
Applying Strategies and tactics
Evaluation and Measurement

Knowing the target audience

By knowing your target audience you can easily implement the Integrated Marketing strategy into your organisation and can provide the most effective way of the integration. Badminton your audience you can easily apply Different techniques as well as communication model into different integrated marketing strategies for taking out a better outcome.

Developing the situation analysis

Best specific term is generally defaulter SWOT analysis for the organisation. By carrying out a SWOT analysis we can easily increase the brands internal strength as well as assessment of the business and can be provided. This specific strategy provide the base and support for the organisational determination of opportunities and threats as well.

Determine the communication objectives

Determination of we can implement the needed strategy into the organisational structure. Determine the goal that what you want to accomplish with her specific Integrated Marketing Communication strategy can increase the overall effectiveness of your plan's term.

Determination of the budget

By determining the overall require budget for the organisation and calculating the available funds can easily help you in determining the correct strategy according to your budget for the betterment of the organisation. This is specific step is necessary to determine the overall size of the applicable strategies.

Applying studies and technique

After selecting the budget one should be easily able to apply the selected strategy and tactics and to the organisational communication. To accomplish the objectives you need you can apply the strategies as well as tactics on specific actions by providing the budget selected.

Evaluation and measurement

After applying detecting and overall steps which we have followed evaluation of the effectiveness of the IMP strategy is very necessary. For looking is each and every step of the plan is working out efficiently and correctly evaluation and measurement of the specific strategic is very necessary. By measuring and evaluating you can easily determine the errors in the specific IMP strategy and can provide a better support for the marketing environment.

Surrendered media is trying to reach potential customers used by bigger organisations for influencing them to invest in small and big Studios. This type of approach requires very passive implementation of promotional strategies as the studio also have to create a strong demand within the customers or the people who see movies content created by the specific Studio. Availability of using this is specific factors would provide adequate support to their structure as well as for creating a better opportunity of maintenance of the influencing the customers.

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