91. LOreal, \"The Body Shop, httip/www.ore 90. The Body Shop. \"The Body Shop Hi
ID: 388607 • Letter: 9
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91. LOreal, "The Body Shop, httip/www.ore 90. The Body Shop. "The Body Shop Hiory, aboutus history.asps. Accessed May 20 com/brand/the body-shop/the-body-shop Accessed May 20, 2016. Krysia Mckechnie, "New Executive Is on a Mission," The 27, 2016, Iuttp/ /the-life/new-body-shop-chief mission. Accessed May 23, 2016 http/www.thebodyshep-usa.com/about-us iom the p 94. 91. Ihid 92 L'Oreal The Body Shop, http//www.Joreal Accessed May 20, 2016. THE HIST Seve Ells always enj CASE 4 the kitche Chipotle's Struggle with Food Safety When five customers entered the Chipotle restaurant Seattle, Washington, in July of 2015, they placed their Unbeknownst to the diners, the chicken that had been prepared in the restaurant was not kept at a his frienc with deli warm enough temperature in the assembly symptoms of llness provided the , lack of heat combined with workers showing phu iedt normal orders..burritos, bowls, tacos-you name it. grounds for a Norovirus to spread. Like an E. col These customers expected to indulge in what they had infection, a Norovirus infection is not instantaneous come to love over the years, what Chipotle has so these folks still enjoyed their meals, but they cen preached since opening its doors in 1993, "Food with tainly paid for them later on. The students found Integrity." Real, fresh, responsibly raised ingredients themselves with persistent diarhea, painfal stomach go next Ameri Ells the Cu uating that just taste better cramps, fevers, and vomiting. Unfortunately, for these five patrons, integrity was The problems did not stop with this incident not served up on that summer day. Approximately Within weeks of the Boston incident, outbreaks of three days after consumption, the symptoms of an E coli from Chipotle meals began to occur across ach, body aches, sporadic cramping, and worst of all, The company's stock price began to slide, making persistently bloody stools. The infected people were the fall of 201S a very difficult quarter for Chipote able to trace their ingestion of bacteria back to their Overall, from July to December 2015, there were over beloved Chipotle meals. However, the source ingre- 10 reported outbreaks nationwide, ranging from E.co dient of this particular outbreak was not immediately to Norovirus to Salmonella. At least 500 people across determined. Unfortunately, this incident was jast a 13 states were affected by the outbreaks-luckily, no cation atrac After dow of the crisis to come. deaths were reported. Months later, in December of 2015, Boston College students flocked to their local Brighton, Massachu TWELVE MONTHS EARLIER. setts Chipotle restaurant, looking for a quick and In January of 2014, Chipotle was ranked by The Daily hearty meal. Members of the varsity men's basketball Meal as the number one Tex-Mex chain restaurant in team, club hockey players, and many others were America, beating out Baja Fresh, Qdoba, and Moc to expecting to have their cravings satisfied as usual and placed their orders without hesitation. However, Today, noted how the chain produced fresh became ill shortly after they ate their food and local supply of food Everything seemed Southwest Grill. The ranking, published like the Chipole patrons in Seattl, the students tasty food, with customers apprecngthe tre This case was written by Thomas 2016 great for Chipotle, with revenues up almost 28 per Har, Bendey University, in cent from 2013 to $4.11 billion. Stores were contino University, in ously opening nation and worldwide, with furherExplanation / Answer
Chipotle should create a strategic plan which manages the crisis of the organization at any cost .
Chipotle has devised a employees centered approach to its different stores. It provides fully paid sick days leave to its employees working across the countries. It has managed every crisis to implement the policies like anti fast food campaigns . It has successfully designed its menu and product offerings with high quality and promoting to the customer's satisfaction.
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