Question 1 Discuss the effectiveness of a classified advertisement, as opposed t

Question

Question 1

Discuss the effectiveness of a classified advertisement, as opposed to a singlesheet advertisement, in attracting quality students for work during academic

vacations.

Question 2

Explain the role of the Advertising Standards Authority of South Africa in

[10]

controlling the advertising industry.

Question 3

Certain drastic and far-reaching changes will be made to your organisation's business policy. Discuss how these potentially unsettling ideas could be

[10]

communicated to the staff.

[20]

Discuss the effectiveness of a classified advertisement, as opposed to a singlesheet advertisement, in attracting quality students for work during academic

vacations.

Question 2

Explain the role of the Advertising Standards Authority of South Africa in

[10]

controlling the advertising industry.

Question 3

Certain drastic and far-reaching changes will be made to your organisation's business policy. Discuss how these potentially unsettling ideas could be

[10]

communicated to the staff.

[20]

Explanation / Answer

The classified ads are considered to more effective when compared to single sheet or other forms because of the following advantages:

Member organizations including advertisers, advertising agencies & the media agree upon advertising standards in ASA code & work to correct any advertisement that fails to meet the agreed upon standards.

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