How do I write in \"Introduction\" and \"Executive Summary\" related to \"Have a

Question

How do I write in "Introduction" and "Executive Summary" related to "Have a Coca-Cola" in this advertising on World War II in Paris Story" ?

Thank you.

Une perm' a Paris...Have a Coca-Cola Yank friendliness comes to the Eiffel Tower ... les a nathural impuler foe a Yank saldier to share yon bear HeCe you heat the woice of his home ways and lume things withs friendly Ameri..imviting you to enjoy tle pue th forignes atmad. The imvitation Have & Cobe nfoenational custom now becoming an is a symbio nt his eling of friendiness tovand international symbol of good will an welln folks in Paris IsayWee your alliese i om adl in a way as American s baseball O fhing eo w or the comer dnuptore at bome. Wherever e shobe t wy oaol the global high-sign

Explanation / Answer

Introduction of a campaign should include the background of the company and the product and what it strived to achieve.

During the war, Americans were of fighting alongside french troops. When Americans reached french soil, not only soldiers were deployed but along with them many machinery to build units of coco cola planst across France were also deployed. Think about it, food and culture was intertwined and americans really cared for refreshments that were affordable andwhat betterrefreshment that cost less than 5 cents and so easy to make that it was practical to set up plants in foreign soil. The war was fought between 1940 to 1960's and between this time period many factories were established that used to supply this much loved refreshing drink to all of france. This beverage was well liked by all and was branded as a product of friendship and refreshment. By the time american troops bid adieu to france, the brand was very well established in france so much so that it became accepted as something that would stay back.To commemorate this feeling of friendship and comaraderie , this campaign was launched.

Summary can include anything from collating the data regarding coco-colas expansion and its profitability at that time, or can include how the factories were built or it can also include how this campaign gave way to future campaigns , etc Looking at the campaign presented you can read the words and understand that a friend is leaving a land that he has come to love and the people heconsiders as friends behind. So it actually shows the communal feelings of american servicemen and how they associated coco cola with private, personal experience and national civic identity.Coco cola has a company involved itself to build a national identity and took part in various nation building activityathome and abroad. It not only become a national culture but also was known for its patriotism to the country. But from a profitability point of view, coco cola has a company enjoyed good financial returnsfor all the startegies it used during the war.

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