e Window Help tion to Sen × | a New Tab Search ct.html Marketing: Integrating Cu

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e Window Help tion to Sen × | a New Tab Search ct.html Marketing: Integrating Customer Focus Across the Firm- Zeithaml, Bitner, Gremler. 7e. Introduction to Services In the context of the challenges faced by service marketers, which of the following are questions that service marketers find difficult to answer? (Check all that apply.) Check all that apply. How should prices be set when customers may perceive price as an indication of quality? How can an organization ensure that decisions taken in one functional area do not impact other functional areas? How can an organization motivate and choose service employees who will be a critical part of the product itself? How should an organization ensure that customers are uninvolved in the delivery and cocreation of services? Do you know the answer? Read about this I know it Think so Unsure No idea 13 items left

Explanation / Answer

The correct choices are option 1 and option 3

Explanation : - Services are mainly intangible i.e. they can only be felt but cannot be seen. Hence this makes pricing of services difficult. Price is an indication of service quality. A higher price is perceived as high quality service and when prices are low the service is also perceived as low. The other nature of serivce is that it is inseparable from the person who provides the service. Thus the organization has to continuously motivate the employees who are part of delivering the service.

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