Discuss and Explain 1-Identify the strategic roles that illustration plays in in

Question

Discuss and Explain

1-Identify the strategic roles that illustration plays in increasing the efecttiveness of a print advertise

ment from a communications and marketing perspective

2-Who are the main participants in the 'Creative team' when it comes to copywriting, art direction and production? what 'roadmap' do they use to guide the creative effort?

3-Discuss the ways different IBP tools can use digital/interactive media. Explain and provided examples.

4. What unique characteristics of digital/interactive advertising and IBP offer advantages over traditional forms? Explain and provides examples.

Explanation / Answer

ANSWER-

1- STRATEGIC ROLE OF ILLUSTRATION IN INCREASING THE EFFECTIVENESS OF A PRINT ADVERTISEMENT FROM MARKETING & COMMUNICATION PERSPECTIVE-

* ILLUSTRATION- An illustration is the art of desgining, decorating, adding visuals, texts,concepts etc for the purpose of marketing & advertising of any specific purpose like posters, magzines, films etc.illustration makes any integatred marketing mix like advertisement on any medialooks more appealing, attractive & understandable.

*its role in print media- print media is a medium to share information to mass communication by using printed methods like newspaper, magzines,posters etc. the illustration plays very important role from startegic point of view because it makes the medium more attractive to audience, more catchy to them that they want to see it & want to know what's all about.

2-   the main participants in the 'Creative team' when it comes to copywriting, art direction and production?

creative team is a group of people who remains busy in generating unique & attractive ideas for the advertisement. the main participants in a creative team are-

* Roadmap used by creative team for advertising for guiding the creative effort- according ot me,

creative team can use AIDA model for their roadmap in which-

From this model, creative team can come up with creative ideas which can help them to get the ATTENTION of the audience. then, its time to write something catchy & intresting which can increase the INTEREST to read more & then show the main product of the advertisement which make them to have DESIRE for the product & at last they take ACTION on that. this roadmap is simple & understandable than other complex methods.

3- THE WAYS TO USE THE DIGITAL MEDIA BY IBP TOOLS-

IBP(internet business promoter) is a software or tool which uses its applications to optimize the ranking of any business company over famous search engines & also helps you to get high ranking over those search engines.

it helps you on three ways via using digital/interactive media-

so, with above points & examples we can tell that ibp tools are very effective in advertising the company or product over digital media.

4- ADVANTAGES OF DIGITAL & IBP OVER THE TRADITIONAL FORM OF ADVERTISEMENT-

for example- internet is used by everyone, most of the world's population is on the social media so, with the help of digital media that population can be target audience but in traditional form you can only cover a city, district or town audience.

2- CHEAPER APPROACH- the advertising throug digital & ibp is very cheaper approach from traditional forms.

for example- in traditional approach you have to hire so many companies, teams etc which involves so much cost to the company but in digital media you have to just be creative & make something which goes viral over the internet & it becomes famous. so less cost to this.

3- LESS TIME CONSUMING- traditional forms takes too much time to reach the audienec but via digital & ibp media audience can be reached in minutes to any loaction of the world.

for example- you want to share a information about you product. in that case you have to share the information over the social media & in minutes or hours it will be all over the world which is impossible by traditional forms of advertising.

*above answers are according to my knowledge & in my language. hope this would help you in your study. good luck

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