Write a one - page summary that clearly and concisely describes a company’s soci

Question

Write a one - page summary that clearly and concisely describes a company’s social media guidelines (detailed below) so that it can and is likely to be used by rank - and - file employees to guide them in official and personal use of electronic communications. Your summary should identify any holes in the guidelines and suggest an appropriate solution(s). Overview of the Assignment Many companies have rules governing how employees should use social media, both in and ou t of the office, but often they are too long, cumbersomely worded and lacking in common - sense, easy - to - use rules of thumb. Your assignment is to revise and improve existing social media guidelines for a given organization (detailed below) into 1 page of e ssential information that is employee - friendly in terms of language, length, and clarity (i.e., so it is more likely they will actually read, understand and follow the guidelines). Note that you should clearly delineate between appropriate office and perso nal use of social media so that the boundary and appropriate behaviors are clear. Please cite source Update - here is the link - https://www.poynter.org/news/how-create-effective-social-media-guidelines

Explanation / Answer

Answer:

Social Media Marketing: Social media marketing is defined as the marketing planning and execution with the help of the media of social media sites like facebook, whatsap, twitter, instagram, google+ etc. Thus the marketing operation carried out with the help of the social media sites is known as the social media marketing.

Social media marketing is the huge platform of people, where millions of people are active on these sites on daily basis and spend most of their time on these sites. Social media sites are personalized sites and people reacts very fast on this sites, as it is very easy for them to review and comment on the communication / marketing carried out with the help of social media.  

Company’s social media guidelines: the guidelines are set by the Companies for social media communication so that the Company confidentiality is maintained and the employees also get the visibility to social media for their preferred interaction interest.

The key aim of the social media guideline is to ensure that company interest is managed and there should not be any adverse impact on the company due to use of social media communication by the employees. The employee communication with social media should be such that it does not impact the company and its confidentiality is maintained.

The key issues in the social media guideline is that these are the lengthy documents and difficult for the employees to go through and follow them completely. So the preferred way for the Company is to organize the training session so that the employees get trained on the social media guideline and they can comply the guideline so that company confidentiality is maintained. These guidelines will help the employee to use official and personal way of interaction with social media.

The social media guideline and rule are very clear for official use and personal use. The employees can use the social media in their personal life as per their requirements, but they should not create problem for the company.

The official use of social media should be such that it should not disturb the official environment and the office operations should operate normally. The company information should not be leaked and should not be circulated on the social media site. The company information on social media should not impact or create image damages for the company.

Periodic Training is the preferred approach for developing the employee on usage of social medial by employees and the guidelines they need to maintained while using the social media.

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